Orchestration: The Future of Sales Enablement
Orchestration is a best practice approach for delivering sales enablement services and outcomes. Orchestrators take a systematic approach to helping commercial business leaders grow the business through improved customer conversations while driving costs out of the commercial eco-system.
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Orchestrators build a consistent and simple environment that allows for growth, scale, and change to win more business. There are specific characteristics of Orchestrators, that we published here.
Orchestration Standards
Orchestration is an extremely useful approach for helping you understand and organize your people, process, information, and technology to enable commercial success. Orchestration combines the capabilities of your enablement team with the outcomes of your customers, business practices, and ongoing work while keeping the ideal of commercial growth at the core.
Orchestration: The Future of Sales Enablement
By using appropriate outcome-centric methods and procedures, you can easily implement and facilitate Orchestration to have huge and long-lasting positive effects on your sales and marketing teams. Orchestration helps you and your team ensure outcomes and operations are highly integrated into your enablement processes.
Figure 1: Orchestration
Managing Orchestration Standards
The people managing Orchestration as a standard are:
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- Brian Lambert
- Brooke Spatz
- Marianne Drake
- Jen Burns
- Erich Starrett
The process for managing Orchestration:
- Monthly working sessions
- Quarterly content updates
- Ongoing peer reviews
- Regular releases and version control
The technology for managing Orchestration:
- The website at www.OrchestrateSales.com
- Ongoing messages and communications
- Specific workgroup
- Collaborative working sessions
- Zoom web conferencing
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