Customer Centric Selling: Shifting Buyer Expectations
The job of a salesperson is becoming more demanding—and customers are demanding more. These expectations point to the need for enablement programs that promote sales…
Tag: Go-To-Customer
Creating More Customer Empathy With Sales Enablement
We identified the following key areas of customer empathy and focus by collecting inputs from our orchestratesales.com members (25 qualitative interviews of sales leaders and…
Orchestrators Must Be Change Agents
On the one hand…Orchestrators Must Be Change AgentsYou know your customers want a better commercial experience; buying from you is too hard. You know it’s…
Markets Don’t Write Checks; Customers Do
“If you don’t change direction, you may end up where you are heading” – Lao Tzu. To thrive in today’s business climate, you need to…