ORCHESTRATION in ACTION
TRANSLATE > INTEGRATE > ACTIVATE > ORCHESTRATE!
Leaders in the digital economy. Champions of revenue growth.
translate
Sales leaders have been the primary intended beneficiary of enablement activity.
Revenue Enablement extends that activation to leadership across all customer facing revenue teams and beyond.
Taking action across commercial enablement, talent enablement, message enablement, pipeline enablement and organizational enablement initiatives requires cross-collaboration and unified approaches.
Orchestrators work to enable buyers and to translate sales needs into actionable services and value-driven programs.
integrate
Orchestrators understand that today’s revenue teams need a variety of functional help.
The challenge in most companies? Internal departments are siloed. Hard-wired to be focused from the inside -out. And often lack the skills to team and enable buyer conversations in partnership with sales leadership.
Some have blind spots with regard to conversations that sellers need to have. Orchestrators believe it’s their role to take action to tackle complexity across the organization. And achieving “simple” is not easy.
Orchestrators understand how important it is to walk alongside and “do with” sales, not stand in front of and fix / “do to” sales.
activate
Revenue leaders are responsible for establishing the targets to meet company objectives. They’re also responsible for developing strategic sales plans based on company goals.
Orchestrators activate customer centric cross-functional teams that promote sales growth and customer satisfaction for the organization. They unify perspectives, galvanize people to take action, drive results by design (not effort,) and track key metrics towards the agreed upon outcomes revenue leaders need.
ORCHESTRATE!
Put the Orchestration operating model into action! Harmonize strategic cross-functional commercial collaboration.
Focus on removing friction across the domains of the sales ENVIRONMENT …NOT fixing the sales PERSON.
Orchestrate and Enable the Commercial GTM Revenue Engine from Strategy to Execution …and elevate the Enablement profession!
