LEADERS WANTED, #ORCHESTRATORS NEEDED
HOW TO BE HEROIC
A new way of doing business is emerging. We are in an experience economy. The old model of “sales responds to demand, marketing creates demand” is no longer applicable.
HEROIC. We believe Sales Enablement Orchestrators lead every day by BEING it. Modeling all of the steps. Leaders don’t talk about leading. They just are. They can Orchestrate in the new world by being HEROIC:
H – Holistic
- Leaders recognize that the whole is greater than the sum of the parts, and seek insight beyond their domain.
E – Engineered
- Leaders understand how the parts best fit together for efficiency and optimum outcome.
R – Reality
- Leaders understand how the element of human behavior impacts how the parts of the whole behave.
O – Ongoing Operations
- Leaders build continuous and sustained improvement.
I – Impactive
- Leaders understand that delivering the right message to the member(s) of the community of stakeholders will ultimately drive effective action.
C – Collaborative
- Collaboration and inclusiveness are required to drive cohesion and creativity in the commercial process.
Champion growth in the new economy.
Listen to our podcasts on the BEING HEROIC Leadership Framework
What is your corporate mission? Your Sales Enablement scope?
Your sensE OF purpose as a practitioner?
Engage to learn, contribute, and discover
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