Orchestrate Sales

ORCHESTRATE

THE CROSS-FUNCTIONAL
COMMERCIAL REVENUE ENGINE

Stop Trying To Fix Salespeople And Orchestrate the Environment
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THE #1 SALES ENABLEMENT PODCAST IN 2020‚Äč

IS BACK for SEASON 3: ENABLEMENT HISTORY

Inside: Sales Enablement

podcast

ORCHESTRATION REQUIRES

INNOVATION

Nothing is changing faster than the global business environment.

IN THE ERA OF DIGITAL DISRUPTION
SALES, MARKETING,AND OPERATIONS EXECUTIVES ARE STRUGGLING TO
LINK STRATEGY AND EXECUTION
AND ACHIEVE CUSTOMER-CENTRIC TRANSFORMATION OF THE SALES SYSTEM.

As a Commercial Enablement Orchestrator, you Can stand in the gap and ASSIST.

ORCHESTRATORS
ENABLE THE SALES ENVIRONMENT
TO HELP SALES PEOPLE
DRIVE VALUE-BASED
CUSTOMER BUSINESS OUTCOMES

ORCHESTRATORS BLEND
STRATEGY + TACTICS

IT'S NOT ABOUT INCREASING ACTIVITIES...

IT'S ABOUT DRIVING STRATEGIC ACTION

You have many choices to make as you work in the gaps between functional groups.  Blending both strategy and tactics requires you to build and align capabilities that your customer facing front line needs at scale, while also driving results with people who often don’t report to you.

IT'S NOT ABOUT INCREASING ACTIVITIES...

IT'S ABOUT DRIVING STRATEGIC ACTION

You have many choices to make as you work in the gaps between functional groups.  Blending both strategy and tactics requires you to build and align capabilities that your customer facing front line needs at scale, while also driving results with people who often don’t report to you.

DRIVE THE growth strategy:

vision

Go-to-Customer

balance

Master the Middle

optimization

Business-Within-a-Business

To INFORM EXECUTION

prioritize and link tactics that work:

leadership

Be HEROIC

competence

Orchestrate

teaming

Collaborate and Activate

focus

for this site and community

There are plenty of groups that bring people together.

There is a lot of hype in the Sales Enablement space driven by vendors. 

This site and podcast are for you if your mission is to assist your customer-facing front line to be successful in translating plans into action, integrating cross-functional commercial work groups, and activating your co-workers to achieve customer value driven outcomes together.

Sales Enablement
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