The Orchestrator is an enablement leader and practitioner who focuses courageously on simplifying the commercial ecosystem to enable salespeople to thrive.  

They boldly overcome traditional hierarchies and organizational beliefs to help their company adapt to the rapidly changing landscape. 

Sales Enablement Orchestrators exhibit specific characteristic actions: Catalyze, Coordinate, Partner, Architect (yes – it’s a verb too), Mobilize, and Collaborate.

Orchestrators focus on the mission and goals

• Catalyze 

Orchestrators prioritize the right goals at the right moments

• Coordinate

Orchestrators drive results by design, not effort

• Architect

Orchestrators guide the narrative by confronting reality

• Partner

Orchestrators unlock energy and create momentum

• Mobilize

Orchestrators catalyze change through collaboration

• Collaborate