The #Orchestrator is an enablement leader and practitioner who focuses courageously on simplifying the commercial ecosystem to enable salespeople to thrive.  They boldly overcome traditional hierarchies and organizational beliefs to help their company adapt to the rapidly changing landscape. 

In our continuing research we’ve found that the successful Sales Enablement #Orchestrator exhibits specific characteristic actions: Catalyze, Coordinate, Architect (yes – it’s a verb too), Practice Pragmatism, Mobilize, and Collaborate.

Catalyze 

• Focus on the mission and goals and rally people around them.

Coach

• Guide execution of the right priorities at the right moment with the right people.

Architect

• Drive results by design, not effort.

Partner

• Guide the narrative by confronting reality.

Mobilize

• Unlock energy and create momentum.

Collaborate

• Encourage collaboration to bring about positive change.