Digital forces are influencing and restructuring almost every industry. Job roles that didn’t even exist a few years ago are getting more prominent, and many businesses are embracing a “fail quickly and learn” attitude to keep pace with new improvements and disruptive technologies.
Today, it is imperative that marketing, product, and sales leaders understand the comprehensive effects of digital transformation and how they might have to reconsider conventional methodologies to talent acquisition, change management, and the working style of people going forward.
How is this change impacting the sales teams you support? Can your team cope with the speed, volatility, and complexity created by digital transformation? In this article, we’ll discuss some key takeaways for you to bear in mind as your company carries on with its digital journey.
Why Digital Transformation Matters
When it comes to digital transformation, your peers, leaders and team members often focus more on the digital aspect –the software and practices –instead of the transformation aspect. The notion that you can just purchase the right tool and immediately improve efficiency is tempting — it’s the silver bullet.
However, at its core, digital transformation is about altering how people work together, not just what technology they utilized to do their work. And that’s where you come in as an Orchestrator.
Although digital transformation appears different in every business, digital companies share some vital characteristics:
- Collaborative – Every team member has a meaningful contribution to accomplishing a shared vision. This means collaborating at different organizational levels and across teams to develop trust, ensure transparency, and engage personnel.
- Cultural – This necessitates moving away from conventional corporate structures and chains of command and empowering workers to participate in decision-making and share ideas.
- Cloud-supported – Cloud-based tools and services are cost-effective and responsive, enabling companies to select the ones that fulfill their requirements and simplify their IT and infrastructure overheads.
- Mobile – Consumers anticipate simplicity and accessibility from companies. This means you need to be on mobile, which yields more than 50% of all website traffic.
- Innovative – Companies embracing digital transformation are always experimenting. They learn from the results to inform bigger changes across the organization.
- Continuous – Digital transformation isn’t a one-off project with a starting and ending date. You’ll have to keep learning and developing as technology continues to advance and requires alterations to existing practices.
- Insight-driven – At the heart of the digital transformation is not just data. It’s insight. Much of the data in companies isn’t up-to-date or telling an integrated picture. As an Orchestrator you need to develop gather real-time insight. That means gathering and investigating data about your consumers and evaluating what’s occurring within your organization as well.
- User-centric – Eventually, these changes are all focused on delivering better service and an outstanding experience for your consumers.
Interestingly, none of these characteristics is about what your business does. They are about how you and your peers, leaders, and teams do things. Therefore, if you want your people to become change agents, you need to embrace transformation in your operation and make changes happen by motivating and persuading others — the essence of what it means to be an orchestrator.
Embrace Digital Transformation
Digital transformation doesn’t change the core values or products/services of your company. Instead, it is about developing a well-connected corporate culture and obtaining digital tools and technologies that’ll support your strategic objectives.
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While change may be an unavoidable part of doing business, it is not always welcomed wholeheartedly by workers, managers, or even business owners. Employees may feel hesitation in abandoning the familiarity of their comfort zone or worry about not being able to adjust to the change. Even though the immediate impact of change can sometimes be distressing, it can have a positive influence on an organization’s success in the long run.
Whether your business is experiencing a momentous transformation or you need assistance with change management, we’ll help your managers support and improve team performance and help your people acclimatize to the change without rebellion.