THE #1 SALES ENABLEMENT PODCAST IN 2020
Inside: Sales Enablement
Nothing is changing faster than the global business environment.
IN THE ERA OF DIGITAL DISRUPTION
SALES, MARKETING,AND OPERATIONS EXECUTIVES ARE STRUGGLING TO
LINK STRATEGY AND EXECUTION
AND ACHIEVE CUSTOMER-CENTRIC TRANSFORMATION OF THE SALES SYSTEM.
As a Commercial Enablement Orchestrator, you Can stand in the gap and ASSIST.
ENABLE THE SALES ENVIRONMENT
TO HELP SALES PEOPLE
CUSTOMER BUSINESS OUTCOMES
STRATEGY + TACTICS
IT'S NOT ABOUT INCREASING ACTIVITIES...
IT'S ABOUT DRIVING STRATEGIC ACTION
You have many choices to make as you work in the gaps between functional groups. Blending both strategy and tactics requires you to build and align capabilities that your customer facing front line needs at scale, while also driving results with people who often don’t report to you.
DRIVE THE growth strategy:
Master the Middle
To INFORM EXECUTION
prioritize and link tactics that work:
Collaborate and Activate
for this site and community
There are plenty of groups that bring people together.
There is a lot of hype in the Sales Enablement space driven by vendors.
This site and podcast are for you if your mission is to assist your customer-facing front line to be successful in translating plans into action, integrating cross-functional commercial work groups, and activating your co-workers to achieve customer value driven outcomes together.