{"id":9539,"date":"2023-08-14T09:30:52","date_gmt":"2023-08-14T13:30:52","guid":{"rendered":"https:\/\/www.orchestratesales.com\/?p=9539"},"modified":"2024-04-16T19:49:48","modified_gmt":"2024-04-16T23:49:48","slug":"why-is-sales-enablement-and-a-few-questions-for-you","status":"publish","type":"post","link":"https:\/\/www.orchestratesales.com\/sales-enablement-society\/why-is-sales-enablement-and-a-few-questions-for-you\/","title":{"rendered":"Why is Sales Enablement? AND a few questions for YOU!"},"content":{"rendered":"\n<p>A few weeks ago I invited you to travel back in time with me, to the founding of the <a href=\"https:\/\/www.linkedin.com\/feed\/update\/urn:li:activity:7095399677679833088\/#\" target=\"_blank\" rel=\"noopener\">Sales Enablement Society<\/a> itself, in search of answers. <\/p>\n\n\n\n<p>Beginning with SES Founding Position ONE: The Flavors of Enablement:<\/p>\n\n\n\n<p>1\ufe0f\u20e3. Sales Talent Management&nbsp;(HR \/ L&amp;D)<\/p>\n\n\n\n<p>\ud83d\udd35 Hiring<\/p>\n\n\n\n<p>\ud83d\udd35 Onboarding<\/p>\n\n\n\n<p>\ud83d\udd35 Training<\/p>\n\n\n\n<p>\ud83d\udd35 Sales Readiness<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>2\ufe0f\u20e3. Sales Messaging (Marketing)<\/p>\n\n\n\n<p>\ud83d\udd34 Messaging<\/p>\n\n\n\n<p>\ud83d\udd34 Personas<\/p>\n\n\n\n<p>\ud83d\udd34 Content<\/p>\n\n\n\n<p>\ud83d\udd34 Buyer \/ customer journey<\/p>\n\n\n\n<p>\ud83d\udd34 Campaigns \/ social media<\/p>\n\n\n\n<p>\ud83d\udd34 Go-to-market approach<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>3\ufe0f\u20e3. Demand \/ Pipeline&nbsp;Management (Marketing, Sales Support, Sales Effectiveness, Finance)<\/p>\n\n\n\n<p>\ud83d\udfe3 Leads<\/p>\n\n\n\n<p>\ud83d\udfe3 Strategic opportunity management<\/p>\n\n\n\n<p>\ud83d\udfe3 Market planning<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>4\ufe0f\u20e3. Sales Administration \/ Organizational (Sales Ops, Rev Ops, Finance, Legal)<\/p>\n\n\n\n<p>\u26ab\ufe0f Systems<\/p>\n\n\n\n<p>\u26ab\ufe0f Compliance \/ policies \/ procedures<\/p>\n\n\n\n<p>\u26ab\ufe0f Business processes<\/p>\n\n\n\n<p>\u26ab\ufe0f Reporting \/ Analytics<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>And I posed a series of related questions:<\/p>\n\n\n\n<p>\u2753 Do the original four &#8220;flavors&#8221; or Domains of Sales Enablement still hold true&#8230;?<\/p>\n\n\n\n<p>\u2753 Do they resonate with you?<\/p>\n\n\n\n<p>\u2753 Did our Fore-founders miss a few?<\/p>\n\n\n\n<p>\u2753 Maybe they need edits too?<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>A few additional &#8220;flavors&#8221; that have already been suggested:<\/p>\n\n\n\n<p>\ud83d\udca1 Partner Enablement<\/p>\n\n\n\n<p>\ud83d\udca1 Sales Management Enablement<\/p>\n\n\n\n<p>\ud83d\udca1 Sales Tools Enablement<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>I&#8217;m fiercely curious to hear even more feedback from the Enablement community. PLEASE&nbsp;step loudly out into the light and join in the continued conversation.<\/p>\n\n\n\n<p>Let&#8217;s Elevate Enablement Together!<\/p>\n\n\n\n<p>Erich<\/p>\n\n\n\n<p>Originally <a href=\"https:\/\/www.linkedin.com\/feed\/update\/urn:li:activity:7095399677679833088\/\" data-type=\"link\" data-id=\"https:\/\/www.linkedin.com\/feed\/update\/urn:li:activity:7095399677679833088\/\" target=\"_blank\" rel=\"noopener\">posted on LinkedIN 8.14.23<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A few weeks ago I invited you to travel back in time with me, to the founding of the Sales Enablement Society itself, in search&hellip;<\/p>\n","protected":false},"author":4,"featured_media":9540,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[435,486,126,1,128,127,129],"tags":[],"_links":{"self":[{"href":"https:\/\/www.orchestratesales.com\/wp-json\/wp\/v2\/posts\/9539"}],"collection":[{"href":"https:\/\/www.orchestratesales.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.orchestratesales.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.orchestratesales.com\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.orchestratesales.com\/wp-json\/wp\/v2\/comments?post=9539"}],"version-history":[{"count":2,"href":"https:\/\/www.orchestratesales.com\/wp-json\/wp\/v2\/posts\/9539\/revisions"}],"predecessor-version":[{"id":9736,"href":"https:\/\/www.orchestratesales.com\/wp-json\/wp\/v2\/posts\/9539\/revisions\/9736"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.orchestratesales.com\/wp-json\/wp\/v2\/media\/9540"}],"wp:attachment":[{"href":"https:\/\/www.orchestratesales.com\/wp-json\/wp\/v2\/media?parent=9539"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.orchestratesales.com\/wp-json\/wp\/v2\/categories?post=9539"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.orchestratesales.com\/wp-json\/wp\/v2\/tags?post=9539"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}