{"id":4442,"date":"2021-03-18T14:55:00","date_gmt":"2021-03-18T18:55:00","guid":{"rendered":"https:\/\/www.orchestratesales.com\/?p=4442"},"modified":"2021-05-24T05:55:11","modified_gmt":"2021-05-24T09:55:11","slug":"talent-enablement-strategy","status":"publish","type":"post","link":"https:\/\/www.orchestratesales.com\/talent-enablement\/talent-enablement-strategy\/","title":{"rendered":"Creating a Sales Talent Enablement Strategy"},"content":{"rendered":"\n
What type of sales talent enablement strategy works best to help sales managers and their teams be successful? When it comes to driving consistent action to reach the right buyers from across the customer-facing teams, sales enablement orchestrators need to make sure salespeople have meaningful sales conversations with customers. And to that point, if salespeople can’t get access to the executives they’re selling to, sales managers are going to have forecasting and closing challenges. Sales talent enablement addresses this challenge by aligning sales team skills to customer requirements in alignment with the sales strategy.<\/p>\n\n\n\n
A sales talent enablement strategy is not a list of topics. It’s not a set of deliverables to build, nor is it a course to deliver.<\/p>\n\n\n\n
The talent enablement strategy defines the customer reality that will be addressed through elevated content, skills, and tools. As a sales enablement orchestrator, use sales conversations as the focal point for building a sales talent enablement<\/a> strategy. Develop ways to empathize and understand the conversations salespeople are having. Adopt an approach that helps create clarity for sales managers<\/a> sales teams, and ultimately the customers they are talking with.<\/p>\n\n\n\n A clear laser-beam focus on sales conversations helps the sales team accelerate the growth that the business needs. More importantly, this approach defines the priority of the talent enablement experiences required for salespeople to be successful – without practicing on live customers. A successful sales talent enablement strategy builds a safe place for salespeople to practice, learn, and grow while receiving the right amount of feedback and coaching to be successful in customer conversations.<\/p>\n\n\n\n Sales enablement orchestrators can struggle with answering the questions above. Not because they don’t know, but because they need to get the right people to agree.<\/p>\n\n\n\n15 questions a sales talent enablement strategy must address:<\/h2>\n\n\n\n
A Think-it-Through Primer: Starting with Objectives<\/h2>\n\n\n\n