{"id":2584,"date":"2020-10-20T22:35:00","date_gmt":"2020-10-20T22:35:00","guid":{"rendered":"https:\/\/www.orchestratesales.com\/?p=2584"},"modified":"2021-02-07T10:17:25","modified_gmt":"2021-02-07T15:17:25","slug":"orchestration-must-happen-holistically","status":"publish","type":"post","link":"https:\/\/www.orchestratesales.com\/orchestrators\/orchestration-must-happen-holistically\/","title":{"rendered":"Orchestration Must Happen Holistically"},"content":{"rendered":"\n

B2B customers want a cohesive commercial experience with Orchestration<\/strong>.<\/p>\n\n\n\n

That entails:
1) Helping them to envision a possible outcome 
2) Sharing patterns to help them see where to start 
3) Providing them a path to make what’s possible real
4) Communicating the proof for the possible outcome <\/p>\n\n\n\n

Orchestration in 4 steps<\/h2>\n\n\n\n

Your salespeople must be able to:
1) Engage executives and be relevant 
2) Have an understanding of how their world works 
3) Be change agents and overcome risk factors 
4) Navigate a complex internal agreement network<\/p>\n\n\n\n

So what does that have to do with #salesenablement<\/a>? <\/p>\n\n\n\n

It means that you need to connect the dots across: <\/p>\n\n\n\n

\"Orchestration<\/figure>\n\n\n\n

People – everyone involved in the communications process 
Process – make sure processes are integrated and aligned 
Technology – simplify the burden and integrate the tools 
Information – organize, share, and create feedback loops.<\/p>\n\n\n\n

To be cohesive, all of this work must be done across organization silos. This is called “orchestration<\/strong>,” and it is the emerging role of the post-covid\u00a0#salesenablement<\/a>\u00a0professional.\u00a0\u00a0<\/p>\n\n\n\n

Join me and some special guests in my “expert pod” session at the Sales Enablement Society<\/a> experience, where WILL have an engaging session to make this concept of orchestration more concrete.<\/p>\n\n\n\n

Register today for the SES conference
https:\/\/bit.ly\/3kfHfq4<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

B2B customers want a cohesive commercial experience with Orchestration. That entails:1) Helping them to envision a possible outcome 2) Sharing patterns to help them see where…<\/p>\n","protected":false},"author":2,"featured_media":2585,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[54,95],"_links":{"self":[{"href":"https:\/\/www.orchestratesales.com\/wp-json\/wp\/v2\/posts\/2584"}],"collection":[{"href":"https:\/\/www.orchestratesales.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.orchestratesales.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.orchestratesales.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.orchestratesales.com\/wp-json\/wp\/v2\/comments?post=2584"}],"version-history":[{"count":0,"href":"https:\/\/www.orchestratesales.com\/wp-json\/wp\/v2\/posts\/2584\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.orchestratesales.com\/wp-json\/wp\/v2\/media\/2585"}],"wp:attachment":[{"href":"https:\/\/www.orchestratesales.com\/wp-json\/wp\/v2\/media?parent=2584"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.orchestratesales.com\/wp-json\/wp\/v2\/categories?post=2584"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.orchestratesales.com\/wp-json\/wp\/v2\/tags?post=2584"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}