{"id":10903,"date":"2024-04-09T19:03:33","date_gmt":"2024-04-09T23:03:33","guid":{"rendered":"https:\/\/www.orchestratesales.com\/?p=10903"},"modified":"2024-04-16T19:06:16","modified_gmt":"2024-04-16T23:06:16","slug":"emblaze-digitalnow-inability-to-elevate-conversations-to-c-suite","status":"publish","type":"post","link":"https:\/\/www.orchestratesales.com\/leadership\/emblaze-digitalnow-inability-to-elevate-conversations-to-c-suite\/","title":{"rendered":"Emblaze DigitalNow: \u00a0Inability to Elevate Conversations to C-Suite"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"10903\" class=\"elementor elementor-10903\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cfa5936 e-flex e-con-boxed e-con e-parent\" data-id=\"cfa5936\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-382074e elementor-widget elementor-widget-text-editor\" data-id=\"382074e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 08-05-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><span style=\"color: rgba(0, 0, 0, 0.9); font-family: -apple-system, system-ui, 'system-ui', 'Segoe UI', Roboto, 'Helvetica Neue', 'Fira Sans', Ubuntu, Oxygen, 'Oxygen Sans', Cantarell, 'Droid Sans', 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Lucida Grande', Helvetica, Arial, sans-serif; font-size: 14px; letter-spacing: normal; word-spacing: 0px; background-color: #ffffff;\">One of the biggest gaps for our Customer Facing Frontlines is the same gap that many\u00a0<\/span><a style=\"box-sizing: inherit; margin: var(--artdeco-reset-base-margin-zero); padding: var(--artdeco-reset-base-padding-zero); font-size: 14px; vertical-align: var(--artdeco-reset-base-vertical-align-baseline); background-color: #ffffff; text-decoration: var(--artdeco-reset-link-text-decoration-none); font-weight: var(--font-weight-bold); border: var(--artdeco-reset-link-border-zero); touch-action: manipulation; position: relative; word-break: normal; overflow-wrap: normal; font-family: -apple-system, system-ui, &#039;system-ui&#039;, &#039;Segoe UI&#039;, Roboto, &#039;Helvetica Neue&#039;, &#039;Fira Sans&#039;, Ubuntu, Oxygen, &#039;Oxygen Sans&#039;, Cantarell, &#039;Droid Sans&#039;, &#039;Apple Color Emoji&#039;, &#039;Segoe UI Emoji&#039;, &#039;Segoe UI Emoji&#039;, &#039;Segoe UI Symbol&#039;, &#039;Lucida Grande&#039;, Helvetica, Arial, sans-serif; letter-spacing: normal; word-spacing: 0px; line-height: inherit !important;\" href=\"https:\/\/www.linkedin.com\/feed\/hashtag\/?keywords=revenueenablement&amp;highlightedUpdateUrns=urn%3Ali%3Aactivity%3A7183822864934928385\" data-attribute-index=\"0\" target=\"_blank\" rel=\"noopener\">#RevenueEnablement<\/a><span style=\"color: rgba(0, 0, 0, 0.9); font-family: -apple-system, system-ui, 'system-ui', 'Segoe UI', Roboto, 'Helvetica Neue', 'Fira Sans', Ubuntu, Oxygen, 'Oxygen Sans', Cantarell, 'Droid Sans', 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Lucida Grande', Helvetica, Arial, sans-serif; font-size: 14px; letter-spacing: normal; word-spacing: 0px; background-color: #ffffff;\">\u00a0practitioners suffer ourselves&#8230;<\/span><br style=\"box-sizing: inherit; color: rgba(0, 0, 0, 0.9); font-family: -apple-system, system-ui, 'system-ui', 'Segoe UI', Roboto, 'Helvetica Neue', 'Fira Sans', Ubuntu, Oxygen, 'Oxygen Sans', Cantarell, 'Droid Sans', 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Lucida Grande', Helvetica, Arial, sans-serif; font-size: 14px; letter-spacing: normal; word-spacing: 0px; background-color: #ffffff; line-height: inherit !important;\" \/><br style=\"box-sizing: inherit; color: rgba(0, 0, 0, 0.9); font-family: -apple-system, system-ui, 'system-ui', 'Segoe UI', Roboto, 'Helvetica Neue', 'Fira Sans', Ubuntu, Oxygen, 'Oxygen Sans', Cantarell, 'Droid Sans', 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Lucida Grande', Helvetica, Arial, sans-serif; font-size: 14px; letter-spacing: normal; word-spacing: 0px; background-color: #ffffff; line-height: inherit !important;\" \/><span style=\"color: rgba(0, 0, 0, 0.9); font-family: -apple-system, system-ui, 'system-ui', 'Segoe UI', Roboto, 'Helvetica Neue', 'Fira Sans', Ubuntu, Oxygen, 'Oxygen Sans', Cantarell, 'Droid Sans', 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Lucida Grande', Helvetica, Arial, sans-serif; font-size: 14px; letter-spacing: normal; word-spacing: 0px; background-color: #ffffff;\">The inability to elevate our conversations to meet eye-to-eye with the C-suite.<\/span><br style=\"box-sizing: inherit; color: rgba(0, 0, 0, 0.9); font-family: -apple-system, system-ui, 'system-ui', 'Segoe UI', Roboto, 'Helvetica Neue', 'Fira Sans', Ubuntu, Oxygen, 'Oxygen Sans', Cantarell, 'Droid Sans', 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Lucida Grande', Helvetica, Arial, sans-serif; font-size: 14px; letter-spacing: normal; word-spacing: 0px; background-color: #ffffff; line-height: inherit !important;\" \/><br style=\"box-sizing: inherit; color: rgba(0, 0, 0, 0.9); font-family: -apple-system, system-ui, 'system-ui', 'Segoe UI', Roboto, 'Helvetica Neue', 'Fira Sans', Ubuntu, Oxygen, 'Oxygen Sans', Cantarell, 'Droid Sans', 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Lucida Grande', Helvetica, Arial, sans-serif; font-size: 14px; letter-spacing: normal; word-spacing: 0px; background-color: #ffffff; line-height: inherit !important;\" \/><span style=\"color: rgba(0, 0, 0, 0.9); font-family: -apple-system, system-ui, 'system-ui', 'Segoe UI', Roboto, 'Helvetica Neue', 'Fira Sans', Ubuntu, Oxygen, 'Oxygen Sans', Cantarell, 'Droid Sans', 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Lucida Grande', Helvetica, Arial, sans-serif; font-size: 14px; letter-spacing: normal; word-spacing: 0px; background-color: #ffffff;\">In life we are relegated to &#8220;the level we most sound like.&#8221; And if Enablement professionals don&#8217;t have the strategic approach and skill set to garner a seat at our own internal executive table, then how can we legitimately assist our sales teams in accomplishing the same?<\/span><br style=\"box-sizing: inherit; color: rgba(0, 0, 0, 0.9); font-family: -apple-system, system-ui, 'system-ui', 'Segoe UI', Roboto, 'Helvetica Neue', 'Fira Sans', Ubuntu, Oxygen, 'Oxygen Sans', Cantarell, 'Droid Sans', 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Lucida Grande', Helvetica, Arial, sans-serif; font-size: 14px; letter-spacing: normal; word-spacing: 0px; background-color: #ffffff; line-height: inherit !important;\" \/><br style=\"box-sizing: inherit; color: rgba(0, 0, 0, 0.9); font-family: -apple-system, system-ui, 'system-ui', 'Segoe UI', Roboto, 'Helvetica Neue', 'Fira Sans', Ubuntu, Oxygen, 'Oxygen Sans', Cantarell, 'Droid Sans', 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Lucida Grande', Helvetica, Arial, sans-serif; font-size: 14px; letter-spacing: normal; word-spacing: 0px; background-color: #ffffff; line-height: inherit !important;\" \/><span style=\"color: rgba(0, 0, 0, 0.9); font-family: -apple-system, system-ui, 'system-ui', 'Segoe UI', Roboto, 'Helvetica Neue', 'Fira Sans', Ubuntu, Oxygen, 'Oxygen Sans', Cantarell, 'Droid Sans', 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Lucida Grande', Helvetica, Arial, sans-serif; font-size: 14px; letter-spacing: normal; word-spacing: 0px; background-color: #ffffff;\">It was encouraging to see the first topic of the first official\u00a0<\/span><a style=\"box-sizing: inherit; margin: var(--artdeco-reset-base-margin-zero); padding: var(--artdeco-reset-base-padding-zero); font-size: 14px; vertical-align: var(--artdeco-reset-base-vertical-align-baseline); background-color: #ffffff; text-decoration: var(--artdeco-reset-link-text-decoration-none); font-weight: var(--font-weight-bold); border: var(--artdeco-reset-link-border-zero); touch-action: manipulation; position: relative; word-break: normal; overflow-wrap: normal; font-family: -apple-system, system-ui, &#039;system-ui&#039;, &#039;Segoe UI&#039;, Roboto, &#039;Helvetica Neue&#039;, &#039;Fira Sans&#039;, Ubuntu, Oxygen, &#039;Oxygen Sans&#039;, Cantarell, &#039;Droid Sans&#039;, &#039;Apple Color Emoji&#039;, &#039;Segoe UI Emoji&#039;, &#039;Segoe UI Emoji&#039;, &#039;Segoe UI Symbol&#039;, &#039;Lucida Grande&#039;, Helvetica, Arial, sans-serif; letter-spacing: normal; word-spacing: 0px; line-height: inherit !important;\" href=\"https:\/\/www.linkedin.com\/company\/revenueenablementsociety\/\" data-attribute-index=\"1\" data-entity-type=\"MINI_COMPANY\" target=\"_blank\" rel=\"noopener\">Revenue Enablement Society<\/a><span style=\"color: rgba(0, 0, 0, 0.9); font-family: -apple-system, system-ui, 'system-ui', 'Segoe UI', Roboto, 'Helvetica Neue', 'Fira Sans', Ubuntu, Oxygen, 'Oxygen Sans', Cantarell, 'Droid Sans', 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Lucida Grande', Helvetica, Arial, sans-serif; font-size: 14px; letter-spacing: normal; word-spacing: 0px; background-color: #ffffff;\">\u00a0track, orchestrated superbly by\u00a0<\/span><a style=\"box-sizing: inherit; margin: var(--artdeco-reset-base-margin-zero); padding: var(--artdeco-reset-base-padding-zero); font-size: 14px; vertical-align: var(--artdeco-reset-base-vertical-align-baseline); background-color: #ffffff; text-decoration: var(--artdeco-reset-link-text-decoration-none); font-weight: var(--font-weight-bold); border: var(--artdeco-reset-link-border-zero); touch-action: manipulation; position: relative; word-break: normal; overflow-wrap: normal; font-family: -apple-system, system-ui, &#039;system-ui&#039;, &#039;Segoe UI&#039;, Roboto, &#039;Helvetica Neue&#039;, &#039;Fira Sans&#039;, Ubuntu, Oxygen, &#039;Oxygen Sans&#039;, Cantarell, &#039;Droid Sans&#039;, &#039;Apple Color Emoji&#039;, &#039;Segoe UI Emoji&#039;, &#039;Segoe UI Emoji&#039;, &#039;Segoe UI Symbol&#039;, &#039;Lucida Grande&#039;, Helvetica, Arial, sans-serif; letter-spacing: normal; word-spacing: 0px; line-height: inherit !important;\" href=\"https:\/\/www.linkedin.com\/company\/corporate-visions-inc-\/\" data-attribute-index=\"3\" data-entity-type=\"MINI_COMPANY\" target=\"_blank\" rel=\"noopener\">Corporate Visions<\/a><span style=\"color: rgba(0, 0, 0, 0.9); font-family: -apple-system, system-ui, 'system-ui', 'Segoe UI', Roboto, 'Helvetica Neue', 'Fira Sans', Ubuntu, Oxygen, 'Oxygen Sans', Cantarell, 'Droid Sans', 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Lucida Grande', Helvetica, Arial, sans-serif; font-size: 14px; letter-spacing: normal; word-spacing: 0px; background-color: #ffffff;\">&#8216;s own\u00a0<\/span><a style=\"box-sizing: inherit; margin: var(--artdeco-reset-base-margin-zero); padding: var(--artdeco-reset-base-padding-zero); font-size: 14px; vertical-align: var(--artdeco-reset-base-vertical-align-baseline); background-color: #ffffff; text-decoration: var(--artdeco-reset-link-text-decoration-none); font-weight: var(--font-weight-bold); border: var(--artdeco-reset-link-border-zero); touch-action: manipulation; position: relative; word-break: normal; overflow-wrap: normal; font-family: -apple-system, system-ui, &#039;system-ui&#039;, &#039;Segoe UI&#039;, Roboto, &#039;Helvetica Neue&#039;, &#039;Fira Sans&#039;, Ubuntu, Oxygen, &#039;Oxygen Sans&#039;, Cantarell, &#039;Droid Sans&#039;, &#039;Apple Color Emoji&#039;, &#039;Segoe UI Emoji&#039;, &#039;Segoe UI Emoji&#039;, &#039;Segoe UI Symbol&#039;, &#039;Lucida Grande&#039;, Helvetica, Arial, sans-serif; letter-spacing: normal; word-spacing: 0px; line-height: inherit !important;\" href=\"https:\/\/www.linkedin.com\/in\/ACoAABU1I-kBLlUjTpjJ_jqxaLlEvxJHvGg12Rw\" data-attribute-index=\"5\" data-entity-type=\"MINI_PROFILE\" target=\"_blank\" rel=\"noopener\">Paul George<\/a><span style=\"color: rgba(0, 0, 0, 0.9); font-family: -apple-system, system-ui, 'system-ui', 'Segoe UI', Roboto, 'Helvetica Neue', 'Fira Sans', Ubuntu, Oxygen, 'Oxygen Sans', Cantarell, 'Droid Sans', 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Lucida Grande', Helvetica, Arial, sans-serif; font-size: 14px; letter-spacing: normal; word-spacing: 0px; background-color: #ffffff;\">\u00a0at\u00a0<\/span><a style=\"box-sizing: inherit; margin: var(--artdeco-reset-base-margin-zero); padding: var(--artdeco-reset-base-padding-zero); font-size: 14px; vertical-align: var(--artdeco-reset-base-vertical-align-baseline); background-color: #ffffff; text-decoration: var(--artdeco-reset-link-text-decoration-none); font-weight: var(--font-weight-bold); border: var(--artdeco-reset-link-border-zero); touch-action: manipulation; position: relative; word-break: normal; overflow-wrap: normal; font-family: -apple-system, system-ui, &#039;system-ui&#039;, &#039;Segoe UI&#039;, Roboto, &#039;Helvetica Neue&#039;, &#039;Fira Sans&#039;, Ubuntu, Oxygen, &#039;Oxygen Sans&#039;, Cantarell, &#039;Droid Sans&#039;, &#039;Apple Color Emoji&#039;, &#039;Segoe UI Emoji&#039;, &#039;Segoe UI Emoji&#039;, &#039;Segoe UI Symbol&#039;, &#039;Lucida Grande&#039;, Helvetica, Arial, sans-serif; letter-spacing: normal; word-spacing: 0px; line-height: inherit !important;\" href=\"https:\/\/www.linkedin.com\/company\/emblazegrowth\/\" data-attribute-index=\"7\" data-entity-type=\"MINI_COMPANY\" target=\"_blank\" rel=\"noopener\">Emblaze<\/a><span style=\"color: rgba(0, 0, 0, 0.9); font-family: -apple-system, system-ui, 'system-ui', 'Segoe UI', Roboto, 'Helvetica Neue', 'Fira Sans', Ubuntu, Oxygen, 'Oxygen Sans', Cantarell, 'Droid Sans', 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Lucida Grande', Helvetica, Arial, sans-serif; font-size: 14px; letter-spacing: normal; word-spacing: 0px; background-color: #ffffff;\">\u00a0<\/span><a style=\"box-sizing: inherit; margin: var(--artdeco-reset-base-margin-zero); padding: var(--artdeco-reset-base-padding-zero); font-size: 14px; vertical-align: var(--artdeco-reset-base-vertical-align-baseline); background-color: #ffffff; text-decoration: var(--artdeco-reset-link-text-decoration-none); font-weight: var(--font-weight-bold); border: var(--artdeco-reset-link-border-zero); touch-action: manipulation; position: relative; word-break: normal; overflow-wrap: normal; font-family: -apple-system, system-ui, &#039;system-ui&#039;, &#039;Segoe UI&#039;, Roboto, &#039;Helvetica Neue&#039;, &#039;Fira Sans&#039;, Ubuntu, Oxygen, &#039;Oxygen Sans&#039;, Cantarell, &#039;Droid Sans&#039;, &#039;Apple Color Emoji&#039;, &#039;Segoe UI Emoji&#039;, &#039;Segoe UI Emoji&#039;, &#039;Segoe UI Symbol&#039;, &#039;Lucida Grande&#039;, Helvetica, Arial, sans-serif; letter-spacing: normal; word-spacing: 0px; line-height: inherit !important;\" href=\"https:\/\/www.linkedin.com\/feed\/hashtag\/?keywords=digitalnow24&amp;highlightedUpdateUrns=urn%3Ali%3Aactivity%3A7183822864934928385\" data-attribute-index=\"9\" target=\"_blank\" rel=\"noopener\">#DigitalNow24<\/a><span style=\"color: rgba(0, 0, 0, 0.9); font-family: -apple-system, system-ui, 'system-ui', 'Segoe UI', Roboto, 'Helvetica Neue', 'Fira Sans', Ubuntu, Oxygen, 'Oxygen Sans', Cantarell, 'Droid Sans', 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Lucida Grande', Helvetica, Arial, sans-serif; font-size: 14px; letter-spacing: normal; word-spacing: 0px; background-color: #ffffff;\">, focusing on that very subject:<\/span><br style=\"box-sizing: inherit; color: rgba(0, 0, 0, 0.9); font-family: -apple-system, system-ui, 'system-ui', 'Segoe UI', Roboto, 'Helvetica Neue', 'Fira Sans', Ubuntu, Oxygen, 'Oxygen Sans', Cantarell, 'Droid Sans', 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Lucida Grande', Helvetica, Arial, sans-serif; font-size: 14px; letter-spacing: normal; word-spacing: 0px; background-color: #ffffff; line-height: inherit !important;\" \/><br style=\"box-sizing: inherit; color: rgba(0, 0, 0, 0.9); font-family: -apple-system, system-ui, 'system-ui', 'Segoe UI', Roboto, 'Helvetica Neue', 'Fira Sans', Ubuntu, Oxygen, 'Oxygen Sans', Cantarell, 'Droid Sans', 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Lucida Grande', Helvetica, Arial, sans-serif; font-size: 14px; letter-spacing: normal; word-spacing: 0px; background-color: #ffffff; line-height: inherit !important;\" \/><span style=\"color: rgba(0, 0, 0, 0.9); font-family: -apple-system, system-ui, 'system-ui', 'Segoe UI', Roboto, 'Helvetica Neue', 'Fira Sans', Ubuntu, Oxygen, 'Oxygen Sans', Cantarell, 'Droid Sans', 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Lucida Grande', Helvetica, Arial, sans-serif; font-size: 14px; letter-spacing: normal; word-spacing: 0px; background-color: #ffffff;\">How the ability to &#8220;speak CRO&#8221; is crucial for driving transformative change within our own organizations *and* in the customer&#8217;s boardroom.<\/span><br style=\"box-sizing: inherit; color: rgba(0, 0, 0, 0.9); font-family: -apple-system, system-ui, 'system-ui', 'Segoe UI', Roboto, 'Helvetica Neue', 'Fira Sans', Ubuntu, Oxygen, 'Oxygen Sans', Cantarell, 'Droid Sans', 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Lucida Grande', Helvetica, Arial, sans-serif; font-size: 14px; letter-spacing: normal; word-spacing: 0px; background-color: #ffffff; line-height: inherit !important;\" \/><br style=\"box-sizing: inherit; color: rgba(0, 0, 0, 0.9); font-family: -apple-system, system-ui, 'system-ui', 'Segoe UI', Roboto, 'Helvetica Neue', 'Fira Sans', Ubuntu, Oxygen, 'Oxygen Sans', Cantarell, 'Droid Sans', 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Lucida Grande', Helvetica, Arial, sans-serif; font-size: 14px; letter-spacing: normal; word-spacing: 0px; background-color: #ffffff; line-height: inherit !important;\" \/><span style=\"color: rgba(0, 0, 0, 0.9); font-family: -apple-system, system-ui, 'system-ui', 'Segoe UI', Roboto, 'Helvetica Neue', 'Fira Sans', Ubuntu, Oxygen, 'Oxygen Sans', Cantarell, 'Droid Sans', 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Lucida Grande', Helvetica, Arial, sans-serif; font-size: 14px; letter-spacing: normal; word-spacing: 0px; background-color: #ffffff;\">Props to RES panelists (and recent ISEs3 podcast guests)\u00a0<\/span><a style=\"box-sizing: inherit; margin: var(--artdeco-reset-base-margin-zero); padding: var(--artdeco-reset-base-padding-zero); font-size: 14px; vertical-align: var(--artdeco-reset-base-vertical-align-baseline); background-color: #ffffff; text-decoration: var(--artdeco-reset-link-text-decoration-none); font-weight: var(--font-weight-bold); border: var(--artdeco-reset-link-border-zero); touch-action: manipulation; position: relative; word-break: normal; overflow-wrap: normal; font-family: -apple-system, system-ui, &#039;system-ui&#039;, &#039;Segoe UI&#039;, Roboto, &#039;Helvetica Neue&#039;, &#039;Fira Sans&#039;, Ubuntu, Oxygen, &#039;Oxygen Sans&#039;, Cantarell, &#039;Droid Sans&#039;, &#039;Apple Color Emoji&#039;, &#039;Segoe UI Emoji&#039;, &#039;Segoe UI Emoji&#039;, &#039;Segoe UI Symbol&#039;, &#039;Lucida Grande&#039;, Helvetica, Arial, sans-serif; letter-spacing: normal; word-spacing: 0px; line-height: inherit !important;\" href=\"https:\/\/www.linkedin.com\/in\/ACoAAAUNTlkB56RVuAbbzLMO3SQMecmtosi3ZYA\" data-attribute-index=\"10\" data-entity-type=\"MINI_PROFILE\" target=\"_blank\" rel=\"noopener\">Christopher Kingman M.S.<\/a><span style=\"color: rgba(0, 0, 0, 0.9); font-family: -apple-system, system-ui, 'system-ui', 'Segoe UI', Roboto, 'Helvetica Neue', 'Fira Sans', Ubuntu, Oxygen, 'Oxygen Sans', Cantarell, 'Droid Sans', 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Lucida Grande', Helvetica, Arial, sans-serif; font-size: 14px; letter-spacing: normal; word-spacing: 0px; background-color: #ffffff;\">\u00a0and\u00a0<\/span><a style=\"box-sizing: inherit; margin: var(--artdeco-reset-base-margin-zero); padding: var(--artdeco-reset-base-padding-zero); font-size: 14px; vertical-align: var(--artdeco-reset-base-vertical-align-baseline); background-color: #ffffff; text-decoration: var(--artdeco-reset-link-text-decoration-none); font-weight: var(--font-weight-bold); border: var(--artdeco-reset-link-border-zero); touch-action: manipulation; position: relative; word-break: normal; overflow-wrap: normal; font-family: -apple-system, system-ui, &#039;system-ui&#039;, &#039;Segoe UI&#039;, Roboto, &#039;Helvetica Neue&#039;, &#039;Fira Sans&#039;, Ubuntu, Oxygen, &#039;Oxygen Sans&#039;, Cantarell, &#039;Droid Sans&#039;, &#039;Apple Color Emoji&#039;, &#039;Segoe UI Emoji&#039;, &#039;Segoe UI Emoji&#039;, &#039;Segoe UI Symbol&#039;, &#039;Lucida Grande&#039;, Helvetica, Arial, sans-serif; letter-spacing: normal; word-spacing: 0px; line-height: inherit !important;\" href=\"https:\/\/www.linkedin.com\/in\/ACoAAAC_dfIB075v7F75htjcIRC-ljghWeTjJEg\" data-attribute-index=\"12\" data-entity-type=\"MINI_PROFILE\" target=\"_blank\" rel=\"noopener\">Gail Behun<\/a><span style=\"color: rgba(0, 0, 0, 0.9); font-family: -apple-system, system-ui, 'system-ui', 'Segoe UI', Roboto, 'Helvetica Neue', 'Fira Sans', Ubuntu, Oxygen, 'Oxygen Sans', Cantarell, 'Droid Sans', 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Lucida Grande', Helvetica, Arial, sans-serif; font-size: 14px; letter-spacing: normal; word-spacing: 0px; background-color: #ffffff;\">\u00a0as well as\u00a0<\/span><a style=\"box-sizing: inherit; margin: var(--artdeco-reset-base-margin-zero); padding: var(--artdeco-reset-base-padding-zero); font-size: 14px; vertical-align: var(--artdeco-reset-base-vertical-align-baseline); background-color: #ffffff; text-decoration: var(--artdeco-reset-link-text-decoration-none); font-weight: var(--font-weight-bold); border: var(--artdeco-reset-link-border-zero); touch-action: manipulation; position: relative; word-break: normal; overflow-wrap: normal; font-family: -apple-system, system-ui, &#039;system-ui&#039;, &#039;Segoe UI&#039;, Roboto, &#039;Helvetica Neue&#039;, &#039;Fira Sans&#039;, Ubuntu, Oxygen, &#039;Oxygen Sans&#039;, Cantarell, &#039;Droid Sans&#039;, &#039;Apple Color Emoji&#039;, &#039;Segoe UI Emoji&#039;, &#039;Segoe UI Emoji&#039;, &#039;Segoe UI Symbol&#039;, &#039;Lucida Grande&#039;, Helvetica, Arial, sans-serif; letter-spacing: normal; word-spacing: 0px; line-height: inherit !important;\" href=\"https:\/\/www.linkedin.com\/in\/ACoAAAER8o8BPyxLesY-fOkZsi3fk7G2j506GHE\" data-attribute-index=\"14\" data-entity-type=\"MINI_PROFILE\" target=\"_blank\" rel=\"noopener\">Tony G.<\/a><span style=\"color: rgba(0, 0, 0, 0.9); font-family: -apple-system, system-ui, 'system-ui', 'Segoe UI', Roboto, 'Helvetica Neue', 'Fira Sans', Ubuntu, Oxygen, 'Oxygen Sans', Cantarell, 'Droid Sans', 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Lucida Grande', Helvetica, Arial, sans-serif; font-size: 14px; letter-spacing: normal; word-spacing: 0px; background-color: #ffffff;\">\u00a0of\u00a0<\/span><a style=\"box-sizing: inherit; margin: var(--artdeco-reset-base-margin-zero); padding: var(--artdeco-reset-base-padding-zero); font-size: 14px; vertical-align: var(--artdeco-reset-base-vertical-align-baseline); background-color: #ffffff; text-decoration: var(--artdeco-reset-link-text-decoration-none); font-weight: var(--font-weight-bold); border: var(--artdeco-reset-link-border-zero); touch-action: manipulation; position: relative; word-break: normal; overflow-wrap: normal; font-family: -apple-system, system-ui, &#039;system-ui&#039;, &#039;Segoe UI&#039;, Roboto, &#039;Helvetica Neue&#039;, &#039;Fira Sans&#039;, Ubuntu, Oxygen, &#039;Oxygen Sans&#039;, Cantarell, &#039;Droid Sans&#039;, &#039;Apple Color Emoji&#039;, &#039;Segoe UI Emoji&#039;, &#039;Segoe UI Emoji&#039;, &#039;Segoe UI Symbol&#039;, &#039;Lucida Grande&#039;, Helvetica, Arial, sans-serif; letter-spacing: normal; word-spacing: 0px; line-height: inherit !important;\" href=\"https:\/\/www.linkedin.com\/company\/michelin-connected-fleet-global\/\" data-attribute-index=\"16\" data-entity-type=\"MINI_COMPANY\" target=\"_blank\" rel=\"noopener\">MICHELIN Connected Fleet<\/a><span style=\"color: rgba(0, 0, 0, 0.9); font-family: -apple-system, system-ui, 'system-ui', 'Segoe UI', Roboto, 'Helvetica Neue', 'Fira Sans', Ubuntu, Oxygen, 'Oxygen Sans', Cantarell, 'Droid Sans', 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Lucida Grande', Helvetica, Arial, sans-serif; font-size: 14px; letter-spacing: normal; word-spacing: 0px; background-color: #ffffff;\">,\u00a0<\/span><a style=\"box-sizing: inherit; margin: var(--artdeco-reset-base-margin-zero); padding: var(--artdeco-reset-base-padding-zero); font-size: 14px; vertical-align: var(--artdeco-reset-base-vertical-align-baseline); background-color: #ffffff; text-decoration: var(--artdeco-reset-link-text-decoration-none); font-weight: var(--font-weight-bold); border: var(--artdeco-reset-link-border-zero); touch-action: manipulation; position: relative; word-break: normal; overflow-wrap: normal; font-family: -apple-system, system-ui, &#039;system-ui&#039;, &#039;Segoe UI&#039;, Roboto, &#039;Helvetica Neue&#039;, &#039;Fira Sans&#039;, Ubuntu, Oxygen, &#039;Oxygen Sans&#039;, Cantarell, &#039;Droid Sans&#039;, &#039;Apple Color Emoji&#039;, &#039;Segoe UI Emoji&#039;, &#039;Segoe UI Emoji&#039;, &#039;Segoe UI Symbol&#039;, &#039;Lucida Grande&#039;, Helvetica, Arial, sans-serif; letter-spacing: normal; word-spacing: 0px; line-height: inherit !important;\" href=\"https:\/\/www.linkedin.com\/in\/ACoAAAeeJEEBfJnlkzP0JdP9DAj0Bc5Q0Yfdl5I\" data-attribute-index=\"18\" data-entity-type=\"MINI_PROFILE\" target=\"_blank\" rel=\"noopener\">Tim Harris<\/a><span style=\"color: rgba(0, 0, 0, 0.9); font-family: -apple-system, system-ui, 'system-ui', 'Segoe UI', Roboto, 'Helvetica Neue', 'Fira Sans', Ubuntu, Oxygen, 'Oxygen Sans', Cantarell, 'Droid Sans', 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Lucida Grande', Helvetica, Arial, sans-serif; font-size: 14px; letter-spacing: normal; word-spacing: 0px; background-color: #ffffff;\">\u00a0of\u00a0<\/span><a style=\"box-sizing: inherit; margin: var(--artdeco-reset-base-margin-zero); padding: var(--artdeco-reset-base-padding-zero); font-size: 14px; vertical-align: var(--artdeco-reset-base-vertical-align-baseline); background-color: #ffffff; text-decoration: var(--artdeco-reset-link-text-decoration-none); font-weight: var(--font-weight-bold); border: var(--artdeco-reset-link-border-zero); touch-action: manipulation; position: relative; word-break: normal; overflow-wrap: normal; font-family: -apple-system, system-ui, &#039;system-ui&#039;, &#039;Segoe UI&#039;, Roboto, &#039;Helvetica Neue&#039;, &#039;Fira Sans&#039;, Ubuntu, Oxygen, &#039;Oxygen Sans&#039;, Cantarell, &#039;Droid Sans&#039;, &#039;Apple Color Emoji&#039;, &#039;Segoe UI Emoji&#039;, &#039;Segoe UI Emoji&#039;, &#039;Segoe UI Symbol&#039;, &#039;Lucida Grande&#039;, Helvetica, Arial, sans-serif; letter-spacing: normal; word-spacing: 0px; line-height: inherit !important;\" href=\"https:\/\/www.linkedin.com\/company\/uniphore\/\" data-attribute-index=\"20\" data-entity-type=\"MINI_COMPANY\" target=\"_blank\" rel=\"noopener\">Uniphore<\/a><span style=\"color: rgba(0, 0, 0, 0.9); font-family: -apple-system, system-ui, 'system-ui', 'Segoe UI', Roboto, 'Helvetica Neue', 'Fira Sans', Ubuntu, Oxygen, 'Oxygen Sans', Cantarell, 'Droid Sans', 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Lucida Grande', Helvetica, Arial, sans-serif; font-size: 14px; letter-spacing: normal; word-spacing: 0px; background-color: #ffffff;\">, and\u00a0<\/span><a style=\"box-sizing: inherit; margin: var(--artdeco-reset-base-margin-zero); padding: var(--artdeco-reset-base-padding-zero); font-size: 14px; vertical-align: var(--artdeco-reset-base-vertical-align-baseline); background-color: #ffffff; text-decoration: var(--artdeco-reset-link-text-decoration-none); font-weight: var(--font-weight-bold); border: var(--artdeco-reset-link-border-zero); touch-action: manipulation; position: relative; word-break: normal; overflow-wrap: normal; font-family: -apple-system, system-ui, &#039;system-ui&#039;, &#039;Segoe UI&#039;, Roboto, &#039;Helvetica Neue&#039;, &#039;Fira Sans&#039;, Ubuntu, Oxygen, &#039;Oxygen Sans&#039;, Cantarell, &#039;Droid Sans&#039;, &#039;Apple Color Emoji&#039;, &#039;Segoe UI Emoji&#039;, &#039;Segoe UI Emoji&#039;, &#039;Segoe UI Symbol&#039;, &#039;Lucida Grande&#039;, Helvetica, Arial, sans-serif; letter-spacing: normal; word-spacing: 0px; line-height: inherit !important;\" href=\"https:\/\/www.linkedin.com\/in\/ACoAAAAIDJIBhRBgqASqsbsw_-1Ya-73H_205TI\" data-attribute-index=\"22\" data-entity-type=\"MINI_PROFILE\" target=\"_blank\" rel=\"noopener\">Daniel M. Smith<\/a><span style=\"color: rgba(0, 0, 0, 0.9); font-family: -apple-system, system-ui, 'system-ui', 'Segoe UI', Roboto, 'Helvetica Neue', 'Fira Sans', Ubuntu, Oxygen, 'Oxygen Sans', Cantarell, 'Droid Sans', 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Lucida Grande', Helvetica, Arial, sans-serif; font-size: 14px; letter-spacing: normal; word-spacing: 0px; background-color: #ffffff;\">\u00a0of\u00a0<\/span><a style=\"box-sizing: inherit; margin: var(--artdeco-reset-base-margin-zero); padding: var(--artdeco-reset-base-padding-zero); font-size: 14px; vertical-align: var(--artdeco-reset-base-vertical-align-baseline); background-color: #ffffff; text-decoration: var(--artdeco-reset-link-text-decoration-none); font-weight: var(--font-weight-bold); border: var(--artdeco-reset-link-border-zero); touch-action: manipulation; position: relative; word-break: normal; overflow-wrap: normal; font-family: -apple-system, system-ui, &#039;system-ui&#039;, &#039;Segoe UI&#039;, Roboto, &#039;Helvetica Neue&#039;, &#039;Fira Sans&#039;, Ubuntu, Oxygen, &#039;Oxygen Sans&#039;, Cantarell, &#039;Droid Sans&#039;, &#039;Apple Color Emoji&#039;, &#039;Segoe UI Emoji&#039;, &#039;Segoe UI Emoji&#039;, &#039;Segoe UI Symbol&#039;, &#039;Lucida Grande&#039;, Helvetica, Arial, sans-serif; letter-spacing: normal; word-spacing: 0px; line-height: inherit !important;\" href=\"https:\/\/www.linkedin.com\/company\/transunion\/\" data-attribute-index=\"24\" data-entity-type=\"MINI_COMPANY\" target=\"_blank\" rel=\"noopener\">TransUnion<\/a><span style=\"color: rgba(0, 0, 0, 0.9); font-family: -apple-system, system-ui, 'system-ui', 'Segoe UI', Roboto, 'Helvetica Neue', 'Fira Sans', Ubuntu, Oxygen, 'Oxygen Sans', Cantarell, 'Droid Sans', 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Lucida Grande', Helvetica, Arial, sans-serif; font-size: 14px; letter-spacing: normal; word-spacing: 0px; background-color: #ffffff;\">\u00a0for your participation and insights. A few highlights:<\/span><br style=\"box-sizing: inherit; color: rgba(0, 0, 0, 0.9); font-family: -apple-system, system-ui, 'system-ui', 'Segoe UI', Roboto, 'Helvetica Neue', 'Fira Sans', Ubuntu, Oxygen, 'Oxygen Sans', Cantarell, 'Droid Sans', 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Lucida Grande', Helvetica, Arial, sans-serif; font-size: 14px; letter-spacing: normal; word-spacing: 0px; background-color: #ffffff; line-height: inherit !important;\" \/><br style=\"box-sizing: inherit; color: rgba(0, 0, 0, 0.9); font-family: -apple-system, system-ui, 'system-ui', 'Segoe UI', Roboto, 'Helvetica Neue', 'Fira Sans', Ubuntu, Oxygen, 'Oxygen Sans', Cantarell, 'Droid Sans', 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Lucida Grande', Helvetica, Arial, sans-serif; font-size: 14px; letter-spacing: normal; word-spacing: 0px; background-color: #ffffff; line-height: inherit !important;\" \/><span style=\"color: rgba(0, 0, 0, 0.9); font-family: -apple-system, system-ui, 'system-ui', 'Segoe UI', Roboto, 'Helvetica Neue', 'Fira Sans', Ubuntu, Oxygen, 'Oxygen Sans', Cantarell, 'Droid Sans', 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Lucida Grande', Helvetica, Arial, sans-serif; font-size: 14px; letter-spacing: normal; word-spacing: 0px; background-color: #ffffff;\">&#8220;What good would look like: drop me into a client meeting and I would have a hard time figuring out who the salesperson is because my (CRO) client and the salesperson are having a business conversation. They&#8217;re talking about their P&amp;L. About how they make money. The product is the afterthought. So as I look at my enablement team, I sit down and say, okay. This is where we need to evolve our model.&#8221;<\/span><br style=\"box-sizing: inherit; color: rgba(0, 0, 0, 0.9); font-family: -apple-system, system-ui, 'system-ui', 'Segoe UI', Roboto, 'Helvetica Neue', 'Fira Sans', Ubuntu, Oxygen, 'Oxygen Sans', Cantarell, 'Droid Sans', 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Lucida Grande', Helvetica, Arial, sans-serif; font-size: 14px; letter-spacing: normal; word-spacing: 0px; background-color: #ffffff; line-height: inherit !important;\" \/><span style=\"color: rgba(0, 0, 0, 0.9); font-family: -apple-system, system-ui, 'system-ui', 'Segoe UI', Roboto, 'Helvetica Neue', 'Fira Sans', Ubuntu, Oxygen, 'Oxygen Sans', Cantarell, 'Droid Sans', 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Lucida Grande', Helvetica, Arial, sans-serif; font-size: 14px; letter-spacing: normal; word-spacing: 0px; background-color: #ffffff;\">\u2014 Dan Smith, VP International, Head of Sales Specialists &amp; Revenue Optimization<\/span><br style=\"box-sizing: inherit; color: rgba(0, 0, 0, 0.9); font-family: -apple-system, system-ui, 'system-ui', 'Segoe UI', Roboto, 'Helvetica Neue', 'Fira Sans', Ubuntu, Oxygen, 'Oxygen Sans', Cantarell, 'Droid Sans', 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Lucida Grande', Helvetica, Arial, sans-serif; font-size: 14px; letter-spacing: normal; word-spacing: 0px; background-color: #ffffff; line-height: inherit !important;\" \/><br style=\"box-sizing: inherit; color: rgba(0, 0, 0, 0.9); font-family: -apple-system, system-ui, 'system-ui', 'Segoe UI', Roboto, 'Helvetica Neue', 'Fira Sans', Ubuntu, Oxygen, 'Oxygen Sans', Cantarell, 'Droid Sans', 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Lucida Grande', Helvetica, Arial, sans-serif; font-size: 14px; letter-spacing: normal; word-spacing: 0px; background-color: #ffffff; line-height: inherit !important;\" \/><span style=\"color: rgba(0, 0, 0, 0.9); font-family: -apple-system, system-ui, 'system-ui', 'Segoe UI', Roboto, 'Helvetica Neue', 'Fira Sans', Ubuntu, Oxygen, 'Oxygen Sans', Cantarell, 'Droid Sans', 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Lucida Grande', Helvetica, Arial, sans-serif; font-size: 14px; letter-spacing: normal; word-spacing: 0px; background-color: #ffffff;\">\u00a0&#8220;From an enablement perspective, we have to understand fully the numbers that move the business. What are those numbers and how do we own and influence them?<\/span><br style=\"box-sizing: inherit; color: rgba(0, 0, 0, 0.9); font-family: -apple-system, system-ui, 'system-ui', 'Segoe UI', Roboto, 'Helvetica Neue', 'Fira Sans', Ubuntu, Oxygen, 'Oxygen Sans', Cantarell, 'Droid Sans', 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Lucida Grande', Helvetica, Arial, sans-serif; font-size: 14px; letter-spacing: normal; word-spacing: 0px; background-color: #ffffff; line-height: inherit !important;\" \/><span style=\"color: rgba(0, 0, 0, 0.9); font-family: -apple-system, system-ui, 'system-ui', 'Segoe UI', Roboto, 'Helvetica Neue', 'Fira Sans', Ubuntu, Oxygen, 'Oxygen Sans', Cantarell, 'Droid Sans', 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Lucida Grande', Helvetica, Arial, sans-serif; font-size: 14px; letter-spacing: normal; word-spacing: 0px; background-color: #ffffff;\">&#8230;if (the CRO is) telling me we have a problem, I have a problem because I&#8217;m probably not gonna have a job much longer. I have to be proactive and enablement as a practice grew out of sales training, grew out of a reactive function.&#8221;<\/span><br style=\"box-sizing: inherit; color: rgba(0, 0, 0, 0.9); font-family: -apple-system, system-ui, 'system-ui', 'Segoe UI', Roboto, 'Helvetica Neue', 'Fira Sans', Ubuntu, Oxygen, 'Oxygen Sans', Cantarell, 'Droid Sans', 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Lucida Grande', Helvetica, Arial, sans-serif; font-size: 14px; letter-spacing: normal; word-spacing: 0px; background-color: #ffffff; line-height: inherit !important;\" \/><span style=\"color: rgba(0, 0, 0, 0.9); font-family: -apple-system, system-ui, 'system-ui', 'Segoe UI', Roboto, 'Helvetica Neue', 'Fira Sans', Ubuntu, Oxygen, 'Oxygen Sans', Cantarell, 'Droid Sans', 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Lucida Grande', Helvetica, Arial, sans-serif; font-size: 14px; letter-spacing: normal; word-spacing: 0px; background-color: #ffffff;\">\u2014 Gail Behun &#8211; President, RES<\/span><br style=\"box-sizing: inherit; color: rgba(0, 0, 0, 0.9); font-family: -apple-system, system-ui, 'system-ui', 'Segoe UI', Roboto, 'Helvetica Neue', 'Fira Sans', Ubuntu, Oxygen, 'Oxygen Sans', Cantarell, 'Droid Sans', 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Lucida Grande', Helvetica, Arial, sans-serif; font-size: 14px; letter-spacing: normal; word-spacing: 0px; background-color: #ffffff; line-height: inherit !important;\" \/><br style=\"box-sizing: inherit; color: rgba(0, 0, 0, 0.9); font-family: -apple-system, system-ui, 'system-ui', 'Segoe UI', Roboto, 'Helvetica Neue', 'Fira Sans', Ubuntu, Oxygen, 'Oxygen Sans', Cantarell, 'Droid Sans', 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Lucida Grande', Helvetica, Arial, sans-serif; font-size: 14px; letter-spacing: normal; word-spacing: 0px; background-color: #ffffff; line-height: inherit !important;\" \/><span style=\"color: rgba(0, 0, 0, 0.9); font-family: -apple-system, system-ui, 'system-ui', 'Segoe UI', Roboto, 'Helvetica Neue', 'Fira Sans', Ubuntu, Oxygen, 'Oxygen Sans', Cantarell, 'Droid Sans', 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Lucida Grande', Helvetica, Arial, sans-serif; font-size: 14px; letter-spacing: normal; word-spacing: 0px; background-color: #ffffff;\">&#8220;Anything cross functionally that goes in front of the sales team goes through the enablement team to get to sales. Whether it&#8217;s a product team, solution team, engineering team, etc. it goes through the lens of enablement.&#8221;<\/span><br style=\"box-sizing: inherit; color: rgba(0, 0, 0, 0.9); font-family: -apple-system, system-ui, 'system-ui', 'Segoe UI', Roboto, 'Helvetica Neue', 'Fira Sans', Ubuntu, Oxygen, 'Oxygen Sans', Cantarell, 'Droid Sans', 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Lucida Grande', Helvetica, Arial, sans-serif; font-size: 14px; letter-spacing: normal; word-spacing: 0px; background-color: #ffffff; line-height: inherit !important;\" \/><span style=\"color: rgba(0, 0, 0, 0.9); font-family: -apple-system, system-ui, 'system-ui', 'Segoe UI', Roboto, 'Helvetica Neue', 'Fira Sans', Ubuntu, Oxygen, 'Oxygen Sans', Cantarell, 'Droid Sans', 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Lucida Grande', Helvetica, Arial, sans-serif; font-size: 14px; letter-spacing: normal; word-spacing: 0px; background-color: #ffffff;\">\u2014 Tony Gomez, Senior Dir Sales Development<\/span><br style=\"box-sizing: inherit; color: rgba(0, 0, 0, 0.9); font-family: -apple-system, system-ui, 'system-ui', 'Segoe UI', Roboto, 'Helvetica Neue', 'Fira Sans', Ubuntu, Oxygen, 'Oxygen Sans', Cantarell, 'Droid Sans', 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Lucida Grande', Helvetica, Arial, sans-serif; font-size: 14px; letter-spacing: normal; word-spacing: 0px; background-color: #ffffff; line-height: inherit !important;\" \/><br style=\"box-sizing: inherit; color: rgba(0, 0, 0, 0.9); font-family: -apple-system, system-ui, 'system-ui', 'Segoe UI', Roboto, 'Helvetica Neue', 'Fira Sans', Ubuntu, Oxygen, 'Oxygen Sans', Cantarell, 'Droid Sans', 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Lucida Grande', Helvetica, Arial, sans-serif; font-size: 14px; letter-spacing: normal; word-spacing: 0px; background-color: #ffffff; line-height: inherit !important;\" \/><span style=\"color: rgba(0, 0, 0, 0.9); font-family: -apple-system, system-ui, 'system-ui', 'Segoe UI', Roboto, 'Helvetica Neue', 'Fira Sans', Ubuntu, Oxygen, 'Oxygen Sans', Cantarell, 'Droid Sans', 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Lucida Grande', Helvetica, Arial, sans-serif; font-size: 14px; letter-spacing: normal; word-spacing: 0px; background-color: #ffffff;\">&#8220;I think you have to look at leading indicators. I think it&#8217;s great to align to revenue numbers in those targets, but when you look where enablement sits, I think you have to also really, really drill into what are we doing to track what&#8217;s changing right now from what we&#8217;re training on.&#8221;<\/span><br style=\"box-sizing: inherit; color: rgba(0, 0, 0, 0.9); font-family: -apple-system, system-ui, 'system-ui', 'Segoe UI', Roboto, 'Helvetica Neue', 'Fira Sans', Ubuntu, Oxygen, 'Oxygen Sans', Cantarell, 'Droid Sans', 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Lucida Grande', Helvetica, Arial, sans-serif; font-size: 14px; letter-spacing: normal; word-spacing: 0px; background-color: #ffffff; line-height: inherit !important;\" \/><span style=\"color: rgba(0, 0, 0, 0.9); font-family: -apple-system, system-ui, 'system-ui', 'Segoe UI', Roboto, 'Helvetica Neue', 'Fira Sans', Ubuntu, Oxygen, 'Oxygen Sans', Cantarell, 'Droid Sans', 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Lucida Grande', Helvetica, Arial, sans-serif; font-size: 14px; letter-spacing: normal; word-spacing: 0px; background-color: #ffffff;\">\u2014 Tim Harris &#8211; Dir of Product + Growth<\/span><br style=\"box-sizing: inherit; color: rgba(0, 0, 0, 0.9); font-family: -apple-system, system-ui, 'system-ui', 'Segoe UI', Roboto, 'Helvetica Neue', 'Fira Sans', Ubuntu, Oxygen, 'Oxygen Sans', Cantarell, 'Droid Sans', 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Lucida Grande', Helvetica, Arial, sans-serif; font-size: 14px; letter-spacing: normal; word-spacing: 0px; background-color: #ffffff; line-height: inherit !important;\" \/><br style=\"box-sizing: inherit; color: rgba(0, 0, 0, 0.9); font-family: -apple-system, system-ui, 'system-ui', 'Segoe UI', Roboto, 'Helvetica Neue', 'Fira Sans', Ubuntu, Oxygen, 'Oxygen Sans', Cantarell, 'Droid Sans', 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Lucida Grande', Helvetica, Arial, sans-serif; font-size: 14px; letter-spacing: normal; word-spacing: 0px; background-color: #ffffff; line-height: inherit !important;\" \/><span style=\"color: rgba(0, 0, 0, 0.9); font-family: -apple-system, system-ui, 'system-ui', 'Segoe UI', Roboto, 'Helvetica Neue', 'Fira Sans', Ubuntu, Oxygen, 'Oxygen Sans', Cantarell, 'Droid Sans', 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Lucida Grande', Helvetica, Arial, sans-serif; font-size: 14px; letter-spacing: normal; word-spacing: 0px; background-color: #ffffff;\">We have a HUGE opportunity to\u00a0<\/span><a style=\"box-sizing: inherit; margin: var(--artdeco-reset-base-margin-zero); padding: var(--artdeco-reset-base-padding-zero); font-size: 14px; vertical-align: var(--artdeco-reset-base-vertical-align-baseline); background-color: #ffffff; text-decoration: var(--artdeco-reset-link-text-decoration-none); font-weight: var(--font-weight-bold); border: var(--artdeco-reset-link-border-zero); touch-action: manipulation; position: relative; word-break: normal; overflow-wrap: normal; font-family: -apple-system, system-ui, &#039;system-ui&#039;, &#039;Segoe UI&#039;, Roboto, &#039;Helvetica Neue&#039;, &#039;Fira Sans&#039;, Ubuntu, Oxygen, &#039;Oxygen Sans&#039;, Cantarell, &#039;Droid Sans&#039;, &#039;Apple Color Emoji&#039;, &#039;Segoe UI Emoji&#039;, &#039;Segoe UI Emoji&#039;, &#039;Segoe UI Symbol&#039;, &#039;Lucida Grande&#039;, Helvetica, Arial, sans-serif; letter-spacing: normal; word-spacing: 0px; line-height: inherit !important;\" href=\"https:\/\/www.linkedin.com\/feed\/hashtag\/?keywords=elevatevalue&amp;highlightedUpdateUrns=urn%3Ali%3Aactivity%3A7183822864934928385\" data-attribute-index=\"26\" target=\"_blank\" rel=\"noopener\">#ElevateValue<\/a><span style=\"color: rgba(0, 0, 0, 0.9); font-family: -apple-system, system-ui, 'system-ui', 'Segoe UI', Roboto, 'Helvetica Neue', 'Fira Sans', Ubuntu, Oxygen, 'Oxygen Sans', Cantarell, 'Droid Sans', 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Lucida Grande', Helvetica, Arial, sans-serif; font-size: 14px; letter-spacing: normal; word-spacing: 0px; background-color: #ffffff;\">\u00a0&#8211; as a profession *and* for our customer facing front lines.<\/span><br style=\"box-sizing: inherit; color: rgba(0, 0, 0, 0.9); font-family: -apple-system, system-ui, 'system-ui', 'Segoe UI', Roboto, 'Helvetica Neue', 'Fira Sans', Ubuntu, Oxygen, 'Oxygen Sans', Cantarell, 'Droid Sans', 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Lucida Grande', Helvetica, Arial, sans-serif; font-size: 14px; letter-spacing: normal; word-spacing: 0px; background-color: #ffffff; line-height: inherit !important;\" \/><br style=\"box-sizing: inherit; color: rgba(0, 0, 0, 0.9); font-family: -apple-system, system-ui, 'system-ui', 'Segoe UI', Roboto, 'Helvetica Neue', 'Fira Sans', Ubuntu, Oxygen, 'Oxygen Sans', Cantarell, 'Droid Sans', 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Lucida Grande', Helvetica, Arial, sans-serif; font-size: 14px; letter-spacing: normal; word-spacing: 0px; background-color: #ffffff; line-height: inherit !important;\" \/><span style=\"color: rgba(0, 0, 0, 0.9); font-family: -apple-system, system-ui, 'system-ui', 'Segoe UI', Roboto, 'Helvetica Neue', 'Fira Sans', Ubuntu, Oxygen, 'Oxygen Sans', Cantarell, 'Droid Sans', 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Lucida Grande', Helvetica, Arial, sans-serif; font-size: 14px; letter-spacing: normal; word-spacing: 0px; background-color: #ffffff;\">Do you agree? Disagree? Let me know &#8211; join the convo!<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e93986b e-flex e-con-boxed e-con e-parent\" data-id=\"e93986b\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-09ffcad elementor-widget elementor-widget-image\" data-id=\"09ffcad\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 08-05-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"640\" height=\"480\" src=\"https:\/\/www.orchestratesales.com\/wp-content\/uploads\/2024\/04\/EmblazeDigitalNow24_2-1024x768.jpg\" class=\"attachment-large size-large wp-image-10906\" alt=\"Emblaze DigitalNow: \u00a0Inability to Elevate Conversations to C-Suite\" srcset=\"https:\/\/www.orchestratesales.com\/wp-content\/uploads\/2024\/04\/EmblazeDigitalNow24_2-1024x768.jpg 1024w, https:\/\/www.orchestratesales.com\/wp-content\/uploads\/2024\/04\/EmblazeDigitalNow24_2-300x225.jpg 300w, https:\/\/www.orchestratesales.com\/wp-content\/uploads\/2024\/04\/EmblazeDigitalNow24_2-768x576.jpg 768w, https:\/\/www.orchestratesales.com\/wp-content\/uploads\/2024\/04\/EmblazeDigitalNow24_2-1536x1152.jpg 1536w, https:\/\/www.orchestratesales.com\/wp-content\/uploads\/2024\/04\/EmblazeDigitalNow24_2-2048x1536.jpg 2048w, https:\/\/www.orchestratesales.com\/wp-content\/uploads\/2024\/04\/EmblazeDigitalNow24_2-624x468.jpg 624w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>One of the biggest gaps for our Customer Facing Frontlines is the same gap that many\u00a0#RevenueEnablement\u00a0practitioners suffer ourselves&#8230;The inability to elevate our conversations to meet&hellip;<\/p>\n","protected":false},"author":4,"featured_media":10906,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[44,484,74,50],"tags":[],"_links":{"self":[{"href":"https:\/\/www.orchestratesales.com\/wp-json\/wp\/v2\/posts\/10903"}],"collection":[{"href":"https:\/\/www.orchestratesales.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.orchestratesales.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.orchestratesales.com\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.orchestratesales.com\/wp-json\/wp\/v2\/comments?post=10903"}],"version-history":[{"count":5,"href":"https:\/\/www.orchestratesales.com\/wp-json\/wp\/v2\/posts\/10903\/revisions"}],"predecessor-version":[{"id":10910,"href":"https:\/\/www.orchestratesales.com\/wp-json\/wp\/v2\/posts\/10903\/revisions\/10910"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.orchestratesales.com\/wp-json\/wp\/v2\/media\/10906"}],"wp:attachment":[{"href":"https:\/\/www.orchestratesales.com\/wp-json\/wp\/v2\/media?parent=10903"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.orchestratesales.com\/wp-json\/wp\/v2\/categories?post=10903"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.orchestratesales.com\/wp-json\/wp\/v2\/tags?post=10903"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}