{"id":9957,"date":"2023-11-21T10:00:00","date_gmt":"2023-11-21T15:00:00","guid":{"rendered":"https:\/\/www.orchestratesales.com\/captivate-podcast\/ep64-ises3-se-history-pre-salesenablementsociety-santucci\/"},"modified":"2024-04-18T13:53:57","modified_gmt":"2024-04-18T17:53:57","slug":"ises3ep1","status":"publish","type":"captivate_podcast","link":"https:\/\/www.orchestratesales.com\/captivate-podcast\/ises3ep1\/","title":{"rendered":"ISEs3 Ep1: Scott Santucci Pt1 &#8211; Before the Sales Enablement Society"},"content":{"rendered":"<div class=\"cfm-player-iframe\" style=\"width: 100%; height: 200px; margin-bottom: 20px; border-radius: 6px; overflow:hidden;\"><iframe style=\"width: 100%; height: 200px;\" frameborder=\"no\" scrolling=\"no\" seamless allow=\"autoplay\" src=\"https:\/\/player.captivate.fm\/episode\/f2a1a9a9-8c88-4d4c-acd8-d60cf80d8c4e\"><\/iframe><\/div><p>Episode 64: ISE Season 3#1: BSES<\/p>\n<p>Welcome to &#8220;season three&#8221; of Inside Sales Enablement &#8230;ISE &#8211; focused on Enablement History. I&#8217;m <a href=\"https:\/\/www.linkedin.com\/in\/ACoAAACULcMBmfPiJcRZ_xocxFsgfFN_STgcCS0\" rel=\"noopener noreferrer\" target=\"_blank\">Erich Starrett<\/a>.&nbsp;I started out in the ISE audience listening to SES Founding Father <a href=\"https:\/\/www.linkedin.com\/in\/ACoAAAABeJwBDVtO9RbGatidv_QeElmvL97tmj8\" rel=\"noopener noreferrer\" target=\"_blank\">Scott Santucci<\/a> and Trailblazer Dr. <a href=\"https:\/\/www.linkedin.com\/in\/brianlambert\/\" rel=\"noopener noreferrer\" target=\"_blank\">Brian Lambert<\/a>&#8216;, and then collaborated with them to build OrchestrateSales.com to be the global home for the ISE Podcast and related resources for Sales Enablement #Orchestrators, including Sales Enablement Society history.<\/p>\n<p>It is the week of the seventh anniversary of the official signing of the SES into reality by the ~100 Fore-founders in Palm Beach, November of 2016. We begin ISE Season 3 with a focus on &#8220;Before the SES &#8230;and how it almost didn&#8217;t exist&#8221; with SPECIAL GUEST Sales Enablement Society Founding Father <a href=\"https:\/\/www.linkedin.com\/in\/ACoAAAABeJwBDVtO9RbGatidv_QeElmvL97tmj8\" rel=\"noopener noreferrer\" target=\"_blank\">Scott Santucci<\/a> himself.<\/p>\n<ul>\n<li>Was Sales *Enablement* the first choice, or were there a few left marked through on the the whiteboard?<\/li>\n<li>What HEROic role did the four days of Scott and <a href=\"https:\/\/www.linkedin.com\/in\/brianlambert\/\" rel=\"noopener noreferrer\" target=\"_blank\">Brian Lambert<\/a>&#8216;s Forrester Sales Enablement Conferences play?<\/li>\n<li>Would the Sales Enablement Society have even become a thing if <a href=\"https:\/\/www.linkedin.com\/in\/jillrowley\/\" rel=\"noopener noreferrer\" target=\"_blank\">Jill Rowley<\/a> didn&#8217;t engage a cynical Scott in a Social Media challenge centered around <a href=\"https:\/\/www.linkedin.com\/in\/tiffanibova\/\" rel=\"noopener noreferrer\" target=\"_blank\">Tiffani Bova<\/a>, with a few extra nudges from across the pond thanks to <a href=\"https:\/\/www.linkedin.com\/in\/tamaraschenk\/\" rel=\"noopener noreferrer\" target=\"_blank\">Tamara Schenk<\/a>?<\/li>\n<li>The significance of <a href=\"https:\/\/www.linkedin.com\/in\/lisa-pintner-53492a\/\" rel=\"noopener noreferrer\" target=\"_blank\">Lisa Pintner<\/a> not just letting Scott sulk in a corner at the happy hour?<\/li>\n<li>How do you create a forum that fosters creative conflict and to challenge each other in a positive way?<\/li>\n<li>What was the role of vendors including <a href=\"https:\/\/www.linkedin.com\/company\/corporate-visions-inc-\/\" rel=\"noopener noreferrer\" target=\"_blank\">Corporate Visions<\/a> (@Jody Kavanaugh and <a href=\"https:\/\/www.linkedin.com\/feed\/update\/urn:li:activity:7132416395690070016\/#\" rel=\"noopener noreferrer\" target=\"_blank\">Tim Riesterer<\/a>,) <a href=\"https:\/\/www.linkedin.com\/feed\/update\/urn:li:activity:7132416395690070016\/#\" rel=\"noopener noreferrer\" target=\"_blank\">SAVO Group (now part of Seismic)<\/a> and @iCentera (<a href=\"https:\/\/www.linkedin.com\/feed\/update\/urn:li:activity:7132416395690070016\/#\" rel=\"noopener noreferrer\" target=\"_blank\">Craig Nelson<\/a>)?<\/li>\n<li>What came into reality of the intersections of <a href=\"https:\/\/www.linkedin.com\/feed\/update\/urn:li:activity:7132416395690070016\/#\" rel=\"noopener noreferrer\" target=\"_blank\">Sheevaun Thatcher, CPC<\/a>, <a href=\"https:\/\/www.linkedin.com\/feed\/update\/urn:li:activity:7132416395690070016\/#\" rel=\"noopener noreferrer\" target=\"_blank\">Jill Guardia (she\/her)<\/a>, and <a href=\"https:\/\/www.linkedin.com\/feed\/update\/urn:li:activity:7132416395690070016\/#\" rel=\"noopener noreferrer\" target=\"_blank\">Daniel West<\/a> introducing Scott to @Jim Ninivaggi?<\/li>\n<li>&#8230;with involvement of key players like <a href=\"https:\/\/www.linkedin.com\/feed\/update\/urn:li:activity:7132416395690070016\/#\" rel=\"noopener noreferrer\" target=\"_blank\">Walter Pollard<\/a>, <a href=\"https:\/\/www.linkedin.com\/feed\/update\/urn:li:activity:7132416395690070016\/#\" rel=\"noopener noreferrer\" target=\"_blank\">Carol Sustala<\/a>, <a href=\"https:\/\/www.linkedin.com\/feed\/update\/urn:li:activity:7132416395690070016\/#\" rel=\"noopener noreferrer\" target=\"_blank\">Mike Kunkle<\/a>, <a href=\"https:\/\/www.linkedin.com\/feed\/update\/urn:li:activity:7132416395690070016\/#\" rel=\"noopener noreferrer\" target=\"_blank\">Lee Levitt<\/a>)<\/li>\n<li>How long did it take <a href=\"https:\/\/www.linkedin.com\/feed\/update\/urn:li:activity:7132416395690070016\/#\" rel=\"noopener noreferrer\" target=\"_blank\">Rahul Gupta<\/a> to come up with the SES Lion brand marketing package and approach?<\/li>\n<\/ul>\n<p>And THOSE questions don&#8217;t even yet have us to the Palm Beach MEETING! Enjoy part one! Part two coming soon&#8230;<\/p>\n","protected":false},"excerpt":{"rendered":"<div class=\"cfm-player-iframe\" style=\"width: 100%; height: 200px; margin-bottom: 20px; border-radius: 6px; overflow:hidden;\"><iframe style=\"width: 100%; height: 200px;\" frameborder=\"no\" scrolling=\"no\" seamless allow=\"autoplay\" src=\"https:\/\/player.captivate.fm\/episode\/f2a1a9a9-8c88-4d4c-acd8-d60cf80d8c4e\"><\/iframe><\/div><p>Welcome to &#8220;season three&#8221; of Inside Sales Enablement &#8230;ISE &#8211; focused on Enablement History. I&#8217;m Erich Starrett. I started out in the ISE audience listening to SES Founding Father Scott Santucci and Trailblazer Dr. Brian Lambert&#8217;, and then collaborated with them to build OrchestrateSales.com to be the global home for the ISE Podcast and related resources for Sales Enablement #Orchestrators, including Sales Enablement Society history.<\/p>\n<p>It is the week of the seventh anniversary of the official signing of the SES into reality by the ~100 Fore-founders in Palm Beach, November of 2016. We begin ISE Season 3 with a focus on &#8220;Before the SES &#8230;and how it almost didn&#8217;t exist&#8221; with SPECIAL GUEST Sales Enablement Society Founding Father Scott Santucci himself.<\/p>\n<p>Was Sales *Enablement* the first choice, or were there a few left marked through on the Forrester whiteboard?<br \/>\nWhat HEROic role did the four days of Scott and Brian Lambert&#8217;s Forrester Sales Enablement Conferences play?<br \/>\nWould the Sales Enablement Society have even become a thing if Jill Rowley didn&#8217;t engage a cynical Scott in a Social Media challenge centered around Tiffani Bova, with a few extra nudges from across the pond thanks to Tamara Schenk?<br \/>\nThe significance of Lisa Pintner not just letting Scott sulk in a corner at the happy hour?<br \/>\nHow do you create a forum that fosters creative conflict and to challenge each other in a positive way?<br \/>\nWhat was the role of vendors including Corporate Visions (@Jody Kavanaugh and Tim Riesterer,) SAVO Group (now part of Seismic) and @iCentera (Craig Nelson)?<br \/>\nWhat came into reality of the intersections of Sheevaun Thatcher, CPC, Jill Guardia (she\/her), and Daniel West introducing Scott to @Jim Ninivaggi?<br \/>\n&#8230;with involvement of key players like Walter Pollard, Carol Sustala, Mike Kunkle, Lee Levitt)<br \/>\nHow long did it take Rahul Gupta to come up with the SES Lion brand marketing package and approach?<br \/>\nAnd THOSE questions don&#8217;t even yet have us to the Palm Beach MEETING! Enjoy part one! Part two coming soon&#8230;<\/p>\n","protected":false},"author":96,"featured_media":10025,"comment_status":"open","ping_status":"open","template":"","meta":[],"captivate_category":[],"captivate_tag":[65,440,63,439],"_links":{"self":[{"href":"https:\/\/www.orchestratesales.com\/wp-json\/wp\/v2\/captivate_podcast\/9957"}],"collection":[{"href":"https:\/\/www.orchestratesales.com\/wp-json\/wp\/v2\/captivate_podcast"}],"about":[{"href":"https:\/\/www.orchestratesales.com\/wp-json\/wp\/v2\/types\/captivate_podcast"}],"author":[{"embeddable":true,"href":"https:\/\/www.orchestratesales.com\/wp-json\/wp\/v2\/users\/96"}],"replies":[{"embeddable":true,"href":"https:\/\/www.orchestratesales.com\/wp-json\/wp\/v2\/comments?post=9957"}],"version-history":[{"count":5,"href":"https:\/\/www.orchestratesales.com\/wp-json\/wp\/v2\/captivate_podcast\/9957\/revisions"}],"predecessor-version":[{"id":10492,"href":"https:\/\/www.orchestratesales.com\/wp-json\/wp\/v2\/captivate_podcast\/9957\/revisions\/10492"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.orchestratesales.com\/wp-json\/wp\/v2\/media\/10025"}],"wp:attachment":[{"href":"https:\/\/www.orchestratesales.com\/wp-json\/wp\/v2\/media?parent=9957"}],"wp:term":[{"taxonomy":"captivate_category","embeddable":true,"href":"https:\/\/www.orchestratesales.com\/wp-json\/wp\/v2\/captivate_category?post=9957"},{"taxonomy":"captivate_tag","embeddable":true,"href":"https:\/\/www.orchestratesales.com\/wp-json\/wp\/v2\/captivate_tag?post=9957"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}