OS.com Member Access: Go-to-Customer: Markets Don’t Write Checks; Customers Do
“If you don’t change direction, you may end up where you are heading” – Lao Tzu. To thrive in today’s business climate, you need to…
Tag: Productitis
Overcome Productitis to Develop Cohesive Messaging
What would the impact be to your overall performance if you could increase your average deal size by: 25%?50%?75%? It would be game-changing, wouldn’t it?…
How Companies are Coping with Productitis
Productitis. It’s a disease that infects your commercial operations: the more advanced the condition, the less productive your sales and marketing activities. Productitis is a…
Routes to Value
Your business strategy is about bringing a new idea to your customers. There are many names to describe what we’re talking about here:– Digital transformation–…