Evolving Commercial Strategy from Go-to-Market to Go-To-Customer
One of the biggest barriers to the growth of technology companies is that their culture and way of thinking are so heavily product-focused, it creates…
Tag: GTM
Enabling Go-to-market Strategy with a Bi-Focal Lens: Inside-out & Outside-in
Your go-to-market strategy is in-need of a re-think. For the past 3-4 years, companies across many different industries have struggled to cope with the harsh…
