Elevating Virtual Selling Conversations
Sales enablement orchestrators are charged with finding the right path forward to improve virtual selling conversations. As they navigate their internal organization, there are many…
Tag: Commercial Enablement
Orchestrators Wanted!
Orchestrators Wanted Want to be part of where #salesenablement is heading? Watch @scott’s webinar and pick your business prototype path to improve your commercial ratio!…
What is your Commercial Strategy?
Welcome to the digital economy. Have you defined your Commercial Strategy? We’ve been hearing about digital transformation for years, and businesses have been slow to adopt.…
What is Your Company Spending to Support Sales?
While you are responsible for your budget, other groups are spending money that contributes to your success. What Are Our Companies REALLY Spending to Support…
Moving From Sales Enablement to Commercial Enablement
Selling organizations are rapidly asked to communicate more sophisticated products and services. Commercial enablement is expected to identify and fill more specific needs. As a…
How to Tackle Complex Challenges in the Selling System
When you tackle a complex problem and Complex Tackle Complex Challenges in the Selling System to focus your strategy on getting your arms around on…
Webcast Recording – Sales Enablement is at a Crossroads
WEBCAST RECORDING Sales Enablement is at a Crossroads Findings results and recommendations from the 2020 State of Sales Enablement Research conducted by Scott Santucci and Brian…
Communicating to Buyers with Routes To Value: Easy way
Are you Communicating to Buyers with Routes To Value? To drive cross-selling and really move the needle on your average deal size – your going…
The Commercial Ratio
Sales and Marketing Leaders, You are both responsible for driving revenue growth. To investors, your spending is two sides of the same coin – drive…
7 Ways to Apply the Commercial Ratio
Your commercial ratio is measured by subtracting your current total annual revenues from last year’s total and then dividing that by your current years’ sales…