Flavors Of Enablement
talent enablement
Sales Talent Management
- WHO: Human Resources / L&D and Sales
- WHAT: Hiring, Onboarding, Training, Readiness
- WHEN: Hire to retire
message
enablement
Sales Messaging
- WHO: Marketing and Sales
- WHAT: Messaging, Personas, Content marketing, Buyers journey
- WHEN: From concept to customer contact
pipeline enablement
Demand Management
- WHO: Groups within Marketing, Ops, HR and Sales
- WHAT: Leads, Improve win rate, Opportunity management, Presentations
- WHEN: From customer contact to contract
ORGANIZATIONAL
enablement
Sales Administration
- WHO: Finance, Legal, Sales Ops, and Sales
- WHAT: Reporting, Legal review, Quoting systems, Policies
- WHEN: From customer contract to revenue
Commercial
enablement
- WHO: The entire cross-functional company core
- WHAT: These are the Orchestrators that truly break the glass ceiling and elevate Sales Enablement, informing a go-to-customer value strategy and providing management full transparency into the efficacy and momentum of the commercial engine.
- WHEN: The entire Customer Lifecycle.
WHAT IS YOUR CORPORATE MISSION? YOUR SALES ENABLEMENT SCOPE?
YOUR SENSED PURPOSE AS A PRACTITIONER?
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