Orchestrators Must Be Change Agents

On the one hand…
You know your customers want a better commercial experience; buying from you is too hard. You know it’s due to organizational silos and a lack of coordination.

On the other hand…
You don’t dare bring it up because of your silos and the high failure rates of sales and digital transformations you hear about.  

It’s like you are damned if you do, damned if you don’t.

There actually is a success formula for navigating this story. 

One of the key success factors? 
Developing the internal capability of “orchestration” to PROACTIVELY to drive change.

Simply put – your body (company) will likely reject the transplant Why? Your business is infected with productitis and has been conditioned for years to only think about itself.  

All successful commercial models in the future will be customer-centric. Begin with the end in mind and start thinking differently about the change process.

The steps below will happen – its human nature, and it is predictable.  

If you want to be the 10% of companies who achieve breakthrough results, model out the journey, and make sure you move the status quo a little each day.  

This will allow you to thrive when you hit that “inflection point” 

Find out more in the webinar Go-to-Customer

#salesenablement

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