Hello and welcome to OrchestrateSales.com‘s Inside Sales Enablement Season 3 Enablement History. Where we hop in the Enablement Time machine and explore the past, present, and future of the elevation of a profession.
On Episode 5 Sales Enablement Society Fore-founder and Entrepreneur Craig Nelson joins Erich Starrett in the OSC Studios to go in the wayyy back machine to a coffee shop in 1998 when he registered the domain Sales Enablement dot com and remembers wondering “do I reserve it for one year or three?”
He breaks his journey down into three generations of Enablement history:
- Gen 1: Centralized Sales Content Thing (2003-2013)
- Gen 2: Content Packaged with Training, a Sales Thing (2013-2023)
- Gen 3: Sales Execution Across Buyer Journey, a Sales & Customer Success Thing (2024 – )
Please take a listen (and subscribe to!) the podcast to hear about all of the above, and so so much more.
Let’s Elevate Enablement TOGETHER!
Join in the journey at OrchestrateSales.com/podcast