It has been SEVEN years! Are the “Flavors” still relevant?
The Friday before Thanksgiving 2016 in Palm Beach, Florida a congress of around 100 sales enablement professionals participated in “The Birth of the Sales Enablement Society” and signed into existence the core doctrine for the global SES.
These founding positions, in part, hold answers to “the WHY?” of Sales Enablement …and are ripe for further exploration and collaboration by the engaged and curious.
This group is a forum to further discuss Founding Position #1:
Sales Enablement Leaders did not see themselves as having a defined role, so in order to grow as a community and elevate the function, they identified four “Flavors of Sales Enablement.”
1. Sales Talent Management
- WHO: Human Resources / L&D and Sales
- WHAT: Hiring, Onboarding, Training, Readiness
- WHEN: Hire to retire
2. Sales Messaging
- WHO: Marketing and Sales
- WHAT: Messaging, Personas, Content marketing, Buyers journey
- WHEN: From concept to customer contact
3. Demand Management
- WHO: Groups within Marketing, Ops, HR and Sales
- WHAT: Leads, Improve win rate, Opportunity management, Presentations
- WHEN: From customer contact to contract
4. Sales Administration
- WHO: Finance, Legal, Sales Ops, and Sales
- WHAT: Reporting, Legal review, Quoting systems, Policies
- WHEN: From customer contract to revenue
But it has been SEVEN years since then!
- Do the original four “flavors” or Domains of Sales Enablement still ring true?
- Do they resonate with YOU?
- Did our Fore-founders miss a few?
- Maybe they need some edits too?
I’m fiercely curious to hear feedback from the Enablement community! PLEASE step loudly out into the light and join in the continued conversation.
Let’s Elevate Enablement Together!
Erich
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