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How to Get into Sales Enablement

Since sales enablement is one of the hottest professions in business today, Brian Lambert breaks-down how to get into Sales Enablement.  🔥🔥

Do you want to break in? Are you trying to figure out what it means or where it’s going?

Sales enablement CAN be confusing, but it doesn’t have to be.

Sales enablement careers are growing. Sales is the growth engine of a company, and salespeople are responsible for communicating a LOT of value in B2B sales.

Brian made this video based on the questions and comments I receive through LinkedIn about getting into the enablement profession..

In this webinar, Brian discusses:

Is sales enablement a role? a technology? a skill? What is commercial enablement?

He walks-through these questions, and helps you make sense of:

➡️ Where the enablement profession is going

➡️ What you can do to get a job in sales enablement

➡️ The domains of sales enablement (message, pipeline, talent, organizational)

➡️ The ongoing evolution of sales enablement

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Jun 11 2021

Local Time

  • Timezone: America/New_York
  • Date: Jun 11 2021

Zoom Meeting


Paid Members Only
Virtual with Orchestrate Sales


Virtual with Orchestrate Sales


  • Brian Lambert
    Brian Lambert
    Founder, Orchestrate Sales

    Brian has worked in the sales and learning field for over 20 years. As a highly sought-after speaker, author, and consultant, his background is a valuable addition to program and project teams.

    Brian has:
    • Led four Sales Enablement Practices (3 startups, 1 Fortune 75 company), where he works with partners across multiple functions and groups to drive sales performance and accelerate strategic business initiatives.
    • Quota carrying sales representative experience and a sales management experience, increasing the empathy that our team has for salespeople who must represent the brand to their clients.
    • An Air Force Officer background that provides a foundation of leadership training and teams to help teams work together to pursue a common objective or goal.
    • A Sales Enablement analyst and research background with Forrester Research, advising leaders in the Sales Enablement and learning professions within Fortune 500 companies.
    • A training/learning leadership background, launching the sales enablement community of practice at the American Society for Training and Development (ASTD), a global association dedicated to workplace learning and performance, where he developed content, tools, and training programs for sales enablement professionals to use with their own teams.
    • a Ph.D. in organizational design and management with a concentration in sales, providing him with the academic background to develop scientifically sound organizational strategies and methodologies.

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