Ep18 Manage Up & Across: Deploying World-Wide Sales Enablement Technology

Welcome to the Inside Sales Enablement Podcast, Episode 18

In this episode, a listener (Amy) calls into the show to discuss managing disparate workgroups globally. The great thing about Amy is she has a marketing operations background — and considers herself a sales enablement practitioner. Because she has a marketing operations background, she has a broad, yet practical view of what sales enablement deployments look like. 

Her biggest challenge? Managing up. 

As someone who helps sales sell, the experiences Amy has experience in

• “Connecting dots” across a variety of stakeholders including business units, marketing ops, sales ops, sales enablement, and sales leadership

• The idea of “governance” and what it means to ensure the various stakeholders have a say and protect the brand

• The feedback loops using analytics and voice of sales data

• Participation in the governance conversation

• The idea of “taxonomy” and what it can mean to a variety of different stakeholders

• The regional/global view of enrolling others in country

Join us at https://www.OrchestrateSales.com/podcast/ to collaborate with peers, join Insider Nation, participate in the conversation and be part of the continued elevation of the profession.


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