Ep48 Strategy, Execution, Orchestration: A Sales VP Reacts

The value of Sales Enablement continues to elevate for those who orchestrate across the company to bring together the right solutions at the right time while addressing seller burden.

In this packed episode, Scott and Brian are joined by Joe, a VP of Sales for a Mid-Sized services company that works with some of the largest media companies on the planet. Joe talks about the evolution of selling over the past 20 years and what’s happening the sales right now. Especially, with the impact of COVID, and the complexity his team is dealing with.

Against this backdrop, Scott, Joe, and Brian discuss the perceived value and impact of Sales Enablement.

The discussion includes:

  • Peeling back the layers of VP of Sales challenges and situations, so you can gain more empathy
  • The perceived impact of Sales Enablement Orchestration
  • Tips and ideas on how to role-play sales enablement value

Join us at https://www.OrchestrateSales.com/podcast/ to collaborate with peers, join Insider Nation, participate in the conversation, and be part of the continued elevation of the profession.

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