Welcome to the Inside Sales Enablement Podcast, Episode 3
Do you believe Sales Enablement is a function and profession? In this episode, Scott Santucci & Brian Lambert discuss the challenges they’ve encountered in living and driving transformations. In today’s evolving business landscape, Sales Enablement leaders are often asked to transform from within. Whether it’s new programs, new tactics, or even new organizational structures, Sales Enablement leaders and their teams are often “first through the wall.” Being in that position, that means you’re trusted. The strategy is entrusted to you. People and resources are entrusted to you. Your credibility matters.
We talk about the evolution of bookkeeper to CFO and what that meant to finance — and its implication to sales enablement leaders. While many believe that sales enablement is a task or technology, we know that sales enablement is a function that translates strategy to execution. To tackle strategic and tactical at the same time, you have to be purposeful. To be purposeful, you have to be thoughtful. Listen to Scott’s story about how he got into Sales Enablement and how structures and outcomes are critical to success with the C-Suite.
Join us at https://www.OrchestrateSales.com/podcast/ to collaborate with peers, join Insider Nation, participate in the conversation and be part of the continued elevation of the profession.