Lesson 1: Welcome!

Welcome to your destination for strategic sales enablement. We call this Commercial Enablement, and this is the site for the content in the form of podcasts, insights, research, courses, and tools on how to excel as a sales enablement orchestrator.

We’re working together to simplify the selling system, and stop the random acts of sales support. We don’t want to only fix broken things, we want to design and implement a new, elevated impact for sales and commercial enablement.

Enablement leaders to be able to pull off the hardest sale in business: Give us resources, we will give you less, and you will get more impact – and reward us for it

– Scott Santucci

We want to help salespeople sell more in a highly interconnected, eco-system-driven business world.

In this module, you will learn about:

  • The purpose of this community
  • Why we are so passionate about elevating the profession
  • Why we focus on solving execution problems
  • What it means to operate in the space between strategy and tactics

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